Everybody knows that the holiday season is right around the corner. Thanksgiving and Christmas are on the same days every year – this comes as a surprise to absolutely nobody. But at the same time, people might NOT be aware of the promotions and other specials that you’ll be running during the holiday season – and that is definitely not something you want to spring on someone at the last minute.
Therefore, your holiday marketing efforts need to start ramping up now if they’re going to build the type of momentum you need to carry you through to the end of the year and beyond. To do that, all you need to do is keep a few key things in mind.
Start Your Seasonal Marketing Campaign Off Right
In addition to using targeted mailing to make sure that you’re getting your collateral in front of the right people in the first place, one of the most important things you can do is send them items that are physically different from every other piece of mail they’ll receive.
Plastic postcards, for example, are a great way to do just that. Their sleek and glossy look makes them instantly stand out from all other pieces of direct mail, in addition to being tangible and something that a prospect can hold in their hand (unlike an email).
To return to the idea of targeted mailing, it’s also important to make sure you’re partnering with the right organization in the first place to make your efforts soar. At DynamiCard, for example, we have mailing lists optimized for many different types of demographic selections. You can narrow down your lists people who are single versus people who are married with children. You can even target homeowners versus renters, specific age groups, interests, and many more – the choice is yours!
Finally, you should go out of your way to make sure that all of your collateral (not just plastic postcards) are as fun and as memorable as they can be. DynamiCard can help you leverage custom die cut pop-out shapes and other templates, including our very own (and very popular) pop-out ornament postcard. That’s how you make sure your business stays on someone’s mind all season long.
To find out more information about how to get your holiday seasonal marketing started right, or to get answers to any other questions you might have, please don’t delay – contact us today.
