direct mail postcards Archives

How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

Seasonal Marketing: Using Black Friday and Cyber Monday to Your Advantage image

Fall us almost upon us yet again, which can only mean one thing - both Black Friday and Cyber Monday are right around the corner. For both brick-and-mortar stores AND online retailers, these are two of the most critical days of the year - which is why it's important to start planning your retail marketing campaigns sooner rather than later. If you truly want to take full advantage of these essential events, there are a few key things you'll want to keep in mind. Seasonal Marketing Starts BEFORE Black Friday and Cyber Monday Arrive By far, the most important thing to understand is that your Black Friday and Cyber Monday retail marketing campaigns need to begin well in advance of those ...

3 Fail-Proof Seasonal Marketing Tips for HVAC Businesses image

Are you the owner of an HVAC business who would love to know how to set yourself up for success in the off-season? Then look no further, because we have a solution that will absolutely knock your socks off! Yep! You heard that right. And the best part is you won't have to lift a finger to do it. Want to know the secret? Then keep reading, and we will give you three tips for off-season success and the one thing you can do that will set you up for success without ever having to lift a finger. Three Fail-Proof Seasonal Marketing Tips for HVAC Businesses 1. Offer Complementary Services You should always offer complementary services. For example: Vent cleaning, sanitizing, and purification services before turning the heater ...

The Art of Instructional Training Program Marketing: Breaking Things Down image

One of the biggest challenges that comes along with marketing your instructional training programs has to do with how you're supposed to get someone genuinely EXCITED for this type of experience in the first place. You obviously know that your training program is an important one - now, you need to convey that to your leads in a way that also comes off as fun and that builds anticipation. This is the only way to truly generate not only the response rate, but the attendance numbers, that you need. Luckily, this isn't nearly as difficult as you may have assumed it would be. For the best results, you just need to keep a few key things in mind. Getting Excited About ...

Why Personalization Matters in Real Estate Marketing image

Buying and/or selling a home is already a more personal experience than most. As a real estate agent or other business professional, you need to leverage that fact to your advantage. This means leaning into the personalization aspect of real estate marketing as heavily - and as often - as you can. Injecting a Bit of Personality Back Into Real Estate Marketing One of the reasons why personalization is so effective in this particular context has to do with the ways in which it takes the natural benefits of targeted mailing even further. With targeted mailing, you're already going after people in your area who are most likely to want to buy a new home. Whether they're a first-time home buyer, ...

Hot New Tactic for Skyrocketing Weight Loss Clinic Traffic Now image

Are you ready to take your weight loss clinic's business to the next level? Great! But exactly how do you go about doing that? Well, it's easier than you think and you don't have to lift a finger. Are you intrigued? Keep reading... Well, you could set up a direct mail campaign with a targeted mailing that would be perfect for attracting leads. And that's great, but, there is one more marketing tactic that all weight loss clinics should be using in addition to that that would guarantee skyrocketing leads and loads of traffic while building customer retention. Do you know what that is? We do! So get ready to uncover the best-kept secret in weight loss clinic marketing and customer retention. Here are three ways to grow your weight loss clinic ...

How Senior Living Communities Can Catch the Baby Boomer Wave image

One of the single largest generations in the history of this planet has officially reached retirement age, which can only mean one thing: senior living communities need to start marketing to baby boomers not tomorrow, not a year from now, but TODAY. This is a market that is only going to get more competitive as time goes on, which means that it isn't just your amenities that are going to make the difference for this health-conscious and active generation. It's how you choose to market those amenities that will define success or failure. Luckily, this isn't nearly as difficult as you may be fearing. It only requires you to keep a few key things in mind. Direct Mail and Your Senior ...

The Time to Get Your Customers Into the Halloween Spirit is NOW image

According to one recent study conducted by the National Retail Federation, Halloween spending in the United States hit a massive $9.0 billion in 2018. Americans spent an average of $86.13 per person at brick-and-mortar stores and online retailers during the season, and that is one trend that shows no signs of slowing anytime soon. But for as popular as Halloween is, it's also not something you want to wait until October 1 to start embracing as a part of your larger marketing campaign. If you truly want to make sure as much of that money is possible is funneled in your direction, you need to start leaning into the Halloween aspect of your seasonal marketing campaign TODAY. The Power of a ...

The Art of Pest Control Marketing: Success is Just a Plastic Postcard Away image

As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it - that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world. Thankfully, growing your pest control business via the right type of marketing campaign isn't necessarily as difficult as you might think it's going to be. You just need to keep a few key things in mind. Taking Your Pest Control Marketing to the Next Level When it comes to your pest control marketing, nothing is more ...

Your Guide to Better, More Precise Marketing for Med Spa Clinics image

One of the most important things for you to understand when it comes to health and wellness marketing is that there really is no specific template for you to follow, because so much of your success will be dictated by your specific audience and what you plan to do on their behalf. Case in point: marketing for Med Spa Clinics. In order to generate the return on investment you're after, there are a few key things you'll absolutely want to keep in mind. Better Marketing for Your Med Spa Clinic: Your Guide Targeted mailing is always important to help improve the effectiveness of your efforts. However, it's ESPECIALLY critical when you're talking about advertising for Med Spa Clinics because you're trying to ...

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