plastic postcard reponse rate Archives

The Benefit to Using Plastic Postcards image

Direct mail remains one of the most cost-effective marketing channels around, even when compared to the latest in Internet and mobile advertising. DynamiCard plastic postcards, with integrated pop-out promotional gift cards, are the biggest innovation in direct marketing in years. Well-executed DynamiCard campaigns have been reported to have as much as 10x higher response rates than quickly executed paper postcard campaigns. Plastic postcards can be the core of 3 powerful steps – how they are noticed, how they are used, how they are tracked -- that provide solid results and constant improvements. How Plastic Postcards Are NOTICED DynamiCard uses a thick plastic stock with colorful "shiny looking" graphics, commanding immediate attention. With snap-out sections of various sizes, they seem more like a gift card; not many people would throw that ...

22nd of September, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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Improve Your Restaurant’s Holiday Season With High Impact Mailers image

The holiday shopping season isn't just a boon for retail businesses; in recent years, restaurants have seen a dramatic bump in the number of customers walking through their doors during the months leading up to the holidays. With so many diners using the holiday season as an excuse to eat out more, is your restaurant doing all that it can to capture this increased business? By launching a direct mail marketing campaign using high impact mailers, your restaurant can grab the attention of your prospective diners, ensuring that they choose your establishment for a bite between shopping trips. Here are three ways that high impact mailers can make your restaurant's holiday season more jolly. By Immediately Capturing Your Potential Customers' ...

4th of September, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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How High Impact Mailers Can Help Boost Your Holiday Season Sales image

The skies are still blue, the weather is warm and kids are just getting ready to head back to school--surprisingly, this all means that it's time for businesses to start planning their holiday season marketing campaigns. Many businesses find it critical to put up a strong showing in this busy buying season, and choosing the right advertising method can make all the difference in drawing in those key holiday shopping dollars. So many forms of marketing go ignored by potential customers, particularly in the midst of this advertising-heavy season; mass e-mails are ignored or sent to spam folders, television commercials are muted or skipped altogether, and online advertisements are caught by ad blockers. On the other hand, a direct mail campaign using ...

16th of August, 2017
In: Advertising, Direct Mail, High Impact, Laminated Postcards, Marketing, Plastic Postcards
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How to Turn Your Postcard Mailers into High Impact Mailers image

Distinguishing your business from the competition can be difficult. You aim to provide superior customer service, you try to supply high-quality, innovative products and services, and you stand behind what you sell--but how can you communicate what makes your business unique and special to your potential customers? The solution is choosing a marketing method that is as distinctive as your business is. A direct mail campaign utilizing high impact mailers has the ability to be attention grabbing in a way that few other advertising avenues are. If you're considering launching a plastic postcard mailer campaign, here are three ways you can turn your mailers in high impact mailers. Choose a Supplier Who Offers High-Quality Printing Features One of the biggest differences ...

2nd of August, 2017
In: Advertising, Direct Mail, Laminated Postcards, Marketing, Plastic Postcards
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How High Impact Mailers Help Your Marketing Message Be Heard image

The average American sees 5,000 advertising messages on a daily basis. In the face of this advertising onslaught, trying to get your business' marketing message heard by your target customers can be an uphill battle. Television commercials can be muted or fast-forwarded through, online advertisements can be made invisible by ad blockers, and spam filters catch many mass marketing e-mails. What can your business do to ensure that your prospective customers see and pay attention to your marketing efforts? Employing a direct mail campaign that utilizes high impact mailers is one of the most effective forms of advertising available. Combining a plastic postcard mailer with gift card offers, for example, has the ability to catch and hold attention like nothing else--and here are ...

9 Straight-forward Restaurant Marketing Tips image

1. Local Search Engine Marketing - Make sure you are listed in local search results. These days most people are using online searches as well as reading reviews to help them decide whether or not they will come to your restaurant.Are you showing up on local search results and on Google Maps? Google has specific guidelines for businesses to follow in order to be listed in local search results. Managing local search and gaining the knowledge necessary to have a prominent local search presence is not nearly as easy as you would think. A qualified SEO that specializes in local search can help you with your local search presence if you don't have the time to learn and manage ...

How to Effectively Attract New Customers While Keeping Groupon Bargain Hunters Out image

Most Groupon users are bargain hunters and won't return to your business unless they're nearby. Groupon itself says that only some 22% of their coupon users become repeat customers, so you need to take that into account when working out your marketing plans. Let's consider how direct mail can put the numbers much more in your favor. Coupon Difficulties I'm not here to bad-mouth Groupon; they promote your sale to a huge audience and handle payments, and have provided a big boost to many businesses. But they're not for everyone. Their requirements of a minimum number of coupons and a big discount can be burdensome for small businesses. Plus they take 50% of the purchase for themselves and their delayed payment can wreak ...

Direct Mail: An Effective Way to Drive Customers to Your E-Commerce Business image

Yes, good old snail mail is still a wonderful cost-effective way to generate traffic for an online business. In fact, it's even one of most effective channels. The Huffington Post reports that some ecommerce companies are even mailing print catalogs with great results. You'll probably be surprised to learn that this includes Amazon, eBay, and Zappos. While email is most effective for customer retention, direct mail from postcards to full catalogs can be highly effective in customer acquisition as well as retention. With the ever-rising cost of pay-per-click advertising, smart business people are realizing that a well-planned and well-executed direct mail campaign can have an excellent return-on-investment. Drive Offline to Online Some people need a little push to move into online purchasing. UK Sainsbury, a ...

The Only Way to Target a Radius Around Your Business image

It makes sense that the easiest customers to capture are those who live or work near your own business location. They're nearby and will realize that your shop is a quick and easy visit. They might even already be passing by each and every day on their way to and from work. If not, they know the neighborhood so it will be easy to find and remember your location. All this is especially important when it comes to special promotions. So many businesses have learned the hard way that people will drive quite a way for a great special deal, but never show up again for regular purchases. A nearby customer is far more likely to come back again and ...

How to Avoid Being Considered Junk Mail image

Many business owners and managers rule out direct mail because they assume it will just be thrown away. Indeed, many people consider "junk mail" and "direct mail" to mean the same thing. Companies with high-end products are especially concerned that mailings might actually hurt their reputation. Yet direct mail has been proven to be one of the most cost-effective marketing channels around. Don't miss out on this great opportunity. The right idea is to go right ahead and use mailings, but make sure that they're effective, and perhaps even appreciated by the recipient. Apply Best Practices Experienced direct-mail professionals know how to make mail campaigns as cost-effective as possible, and that means that very few pieces are casually tossed away as unwanted junk. Here ...

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