How long does it take for plastic postcards and direct mailers to arrive in homes?

The process of building and executing a campaign typically takes 1 to 1½ weeks. Once completed, the post office takes 4 to 10 days to deliver mailers to homes. Allowing 2 to 3 weeks is a good guideline. Orders over 25,000 pieces or mailers with extra features such as scratch-offs or magnetic stripes require additional production time.

Can I use the term Gift Card even though this is really a coupon?

Dynamicard distributes promotional plastic gift cards. These differ from purchased gift cards because no cash was paid for them. According to the California Department of Consumer Affairs, gift card laws do not apply to promotional gifts or items given away for charitable purposes or perishable foods.

How much does postage cost for plastic postcard mailers?

Standard 5.652 x 4.25 inch plastic postcards mail at approximately 31 cents bulk rate and 44 cents first-class rate. Exact rates vary, so contact Dynamicard for current pricing.

Blog - Benefits of Direct Mail Marketing

1st of June, 2022
In: Advertising, Custom Postcard, Design, Direct Mail, Direct Mail Analytics, Direct Mail Campaign, Direct Mail Marketing Strategy, High Impact, Laminated Postcards, Lead Generation, Marketing, Marketing Campaign, Marketing Strategy, Plastic Postcards, Postcard Marketing, Postcard Printing, Tracking & Analytics
14
0

Direct Mail Marketing is Far From Dead image

To paraphrase one of the great American authors of all time, "the reports of the death of direct mail have been greatly exaggerated." Yes, it's true that today's marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is still continuing to outperform digital in almost every way on a consistent basis. It's true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

Direct Mail is Tangible image

While it's certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand... Think, for just a moment, about how many emails you get on ...

Pest Control Marketing with Direct Mail image

One of the major challenges in terms of pest control marketing has to do with the fact that your business is very seasonal - almost more so than any other industry. It's not that your organization shuts down for long periods of time, or even that your customers tend to taper off during a particular part of the year. There will always be pests and there will always be people who hate them - it's just that the challenges your customers face during the winter are very, very different from the ones they face during the summer. With DynamiCard and our seasonal marketing offerings for pest control businesses, however, this is no longer a liability - it's an opportunity. You can now ...

Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

DynamiCard Works Because of ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

HVAC, Plumbing & Home Services: Guarantee the Best Results With the Right Approach image

One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you're actually operating in. There's no real "one size fits all" approach to what you're doing so you have to let your market - and your customers - dictate a lot of the choices you're making. Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible. Take Your Direct Mail Marketing to the Next Level If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best ...

How To Turn Prospects Into Responders image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

How To Attract Leads For Your Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

Who’s Responding to Direct Mail? image

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

Are You Prepared For Summer Camp? Use Direct Mail To Fill Your Roster image

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

DynamiCard Blog