Categories ArchivesBusiness Plan

Results Marketing for Direct Mail image

Shotgun Marketing Doesn't Work

At its core, shotgun marketing is the idea that your campaigns - and by association, the collateral you create - should target the largest potential audience that it possibly can. It essentially turns marketing into a numbers game - the more people you reach with your message, the more people you'll find who are receptive to that message. Right? Wrong!  Results talk and bull#%$~ walks! When it comes to direct mail, only planning and research PRIOR to executing your campaign will be able to generate the results that you're after.  Next, use analytics to drive targeted campaigns and build a bulletproof list which performs. It All Begins With a Marketing Plan For the absolute best results with your direct mail campaigns, planning needs ...

Continue Reading

Developing the Right Business Plan Marketing Strategy For Your Organization image

When it comes to marketing, there are often two schools of thought depending on who you talk to. The first says that you should focus on your business first, marketing second. The second insists that this is faulty logic from the jump - that marketing isn't separate from your business, but is instead an organic extension of your business, what it represents and what it's working towards. It always has been, and it always will be. In terms of developing the right business plan marketing strategy to meet your needs, it's safe to say that this is a concept that is very much worth exploring. It All Comes Back to a Purpose The most important thing for you to understand about your business plan ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers