Marketing Psychology Archives

Why Direct Mail Marketing Matters More Than Ever in the COVID Era image

While it's absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it's equally true that one day soon this will all be behind us. People and businesses are already starting to return to "normal" once again - or at least, as "normal" as the brave new world we're now in will allow. This only means that it's more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that. The Bright Future of Direct Mail: An Overview With everyone being at home for such an extended period of time, it's clear that saying that we're all going through something ...

Adapt, React, Recover: Home Services and COVID-19 image

Yes, it's true that the ongoing COVID-19 pandemic was a significantly difficult experience for all of us. The businesses that we left in early March will barely resemble the ones we've returned to in a lot of cases... but one of the most important things for you to understand is that in the end, that may very well be okay. Home services businesses (think: home repair, HVAC, plumbing, roofing, landscaping, solar installation, and more) have already begun to adapt to this "new normal" that COVID-19 represents. They're doing so in a variety of interesting ways that all of us can learn a thing or two from, regardless of industry. Better Direct Mail Marketing in the Aftermath of COVID-19 A lot of home services ...

How COVID-19 Will Impact Short-Term Rental Management Marketing image

While it's absolutely true that nearly every industry you can think of has been totally upended by the COVID-19 crisis, it's equally fair to say that vacation rentals and other short-term rental opportunities have had it worse than most. During a time when most people were actually prohibited from leaving their homes for months on end, understandably vacation rentals were the furthest thing from their minds. But with more and more lockdown orders being lifted every day, that's not going to be true for very long - and NOW is the time to strike while the iron is hot! Using Targeted Direct Mail to Recover Stronger Than Ever By far, you need to understand that targeted mailing is about to become an ...

What Golf Courses Need to Know About Marketing After COVID-19 image

Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again - which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve. Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind. Proactive Direct Mail is a Game-Changer By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do ...

How Pest Control Services Can GAIN Clients in the Post-COVID Era image

Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their "normal" lives as best as possible. This, of course, means that they're going to be looking into a lot of those services they may have overlooked during quarantine - with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things ...

How Direct-to-Consumer Retailers Can Recover From COVID-19 image

Direct-to-consumer retailers have a naturally more intimate experience with their target audience because there are fewer touch points between themselves and those sales they're trying to amass. You don't have to worry about wholesalers, distributors and other businesses - all that stands in between you and your consumer is the strength of your marketing campaign. Yet, in the era of COVID-19 consumer spending has understandably experienced a decrease, and direct-to-consumer retailers may be among those struggling the most to keep their businesses afloat during these uncertain times. Therefore, if you really want to drive sales with the most effective direct-to-consumer marketing campaign that you can, there are a number of key things you'll want to keep in mind. Drive Sales by Taking ...

Purposeful Real Estate Marketing in the Wake of COVID-19 image

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

Your State is About to Reopen. Here’s What Retailers Need to Do Next. image

Although many states have been on full lockdown orders for weeks with non-essential businesses closing left and right due to COVID-19, it looks like that period may soon be coming to an end. Many states have announced slow plans to re-open sooner rather than later, which can mean only one thing: the great retail reopening is about to begin. But without the right infrastructure in place for your retail business, you can't just expect things to return to normal with the ease of flipping a light switch. You need to start preparing for that inevitability as quickly as you can, and direct mail is going to be a big part of how you do it. Restarting Your Retail Business the Smart ...

Injecting Trust Back Into Your Direct Mail, Step-by-Step image

Believe it or not, one of the reasons why direct mail marketing collateral makes such an impression on so many people is because it has an inherent trustworthy quality that digital alternatives do not. Anyone can send an e-mail in seconds - direct mail takes time, care and attention-to-detail, and make no mistake, your audience can feel that. Having said that, simply using direct mail alone often isn't quite enough to get the job done. Therefore, if you really want to create more trustworthy direct mail content, there are a few key pointers that you're absolutely going to want to keep in mind. The Art of Trustworthy Direct Mail: An Overview One of the best ways to make sure that your direct ...

Turn Those Prospects Into Responders, the Easy Way image

The major issue that a lot of businesses often have with their marketing campaigns doesn't actually come by way of a lack of viable prospects. In fact, it's quite the opposite - most businesses have more prospects than they know what to do with. It's getting those prospects motivated to take that next step - to turn them into genuine responders in every sense of the term - that a lot of organizations struggle with. But if you're looking for new opportunities to improve your response rate and establish meaningful connections with people by way of your marketing campaigns, don't worry - there are a number of options available to you to choose from depending on your needs. Creating a More ...

Categories ArchivesMarketing Psychology