Categories ArchivesDirect Mail Postcard Campaign

How to Measure the Success of Your Direct Mail Campaign image

With regards to direct mail marketing and your targeted mailing efforts, it's important to understand that your return on investment ultimately comes down to more than just dollars and cents. Lead generation might not immediately end in a sale, but that doesn't mean you're not getting something for your hard work. If you truly want to improve your direct mail efforts, you need to know how close you are to achieving your goals in the first place. That, of course, requires you to keep a few key things in mind. Breaking Down Your Direct Mail ROI Gaining critical visibility into your marketing campaign's success begins by taking another look at those goals you set for yourself when your efforts began in earnest. ...

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Know Your Customers, Data Provides the Insight image

In a lot of ways, marketing is much more of a two-way street than people realize. Yes, you're trying to communicate directly with a core group of people who are most likely to be interested in products and services just like yours. But what you really need to do is provoke a reaction - you need your collateral to get them to the point where they can't help but respond, continuing on with the "conversation" and forging an invaluable relationship with your larger brand and business. To that end, data is absolutely critical to your success - not only in terms of making sure that you're reaching out to the right prospects in the first place, but also when it ...

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This is Why Millennials Love Direct Mail Marketing image

To put it mildly, and to borrow a quote from one of the most famous wordsmiths of his era, "the reports of the death of direct mail marketing have been greatly exaggerated." Not only is direct mail still as popular as it ever was, recent studies have shown that may actually be more popular with one critical demographic in particular: millennials. That's right. If you truly want to reach a younger and savvier audience in the digital world that we're now living in (and rest assured, you should), it's important to understand that millennials love direct mail for a wide range of different reasons that are certainly worth exploring. How Millennials Love Direct Mail: Let Us Count the Ways First, let's get to ...

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Using Hyperlocal Targeting to Strengthen Community Ties image

If you had to make a list of all the factors that are essential to the modern business, customer loyalty would undoubtedly be right at the top. It isn't enough to build your marketing campaign around the idea that you're trying to get as many new customers as possible. You also have to turn those customers into loyal advocates - the kind that wouldn't even think about doing business anywhere else. In recent years, hyperlocal targeting has quickly revealed itself as one of the best ways to accomplish precisely that for nearly every industry that you can think of. You just need to keep a few key things in mind. The Art of Hyperlocal Targeting: Breaking Things Down For most businesses, hyperlocal targeting will take the form of ...

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The Key to Higher ROI Rests in Franchise Marketing Automation image

Marketing automation has become increasingly popular in recent years, and with good reason - it's the perfect opportunity to leverage the power of modern technology to let you work "smarter, not harder" in terms of all of your advertising and customer outreach efforts. But if you were under the impression that this is an advantage that is totally cut off to you because of your involvement with a larger franchise as opposed to a single location, you'll absolutely want to think again. In fact, franchise marketing automation brings with it a number of incredible benefits in terms of your ROI alone that are absolutely worth taking a closer look at. Bringing Everything Together Through Franchise Marketing By far, one of the most ...

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Everything You Need to Know About A/B Testing image

Have you ever been in the process of designing a piece of marketing collateral and realized that you were having a hard time picking between one of two distinct designs? Which one is the right one for your audience? Which one is going to make the best connection? Which is the one that will motivate the largest number of people to contact your business and make a purchase? With A/B testing, you don't have to guess at the answers to these questions. You'll know, beyond the shadow of a doubt. It's a tried-but-true marketing technique that is also far easier to start using than you probably thought it would be. You just have to keep a few key things in ...

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The Hidden Costs of Consumer Email Lists image

Many people in a variety of industries these days use email lists to reach out to their target audiences in a more immediate way than ever before. But are those lists actually as effective as some people claim? Not necessarily... which is why there are a few key disadvantages that you'll absolutely want to keep in mind before you make a decision one way or the other. The Hidden Downsides of Consumer Email Lists If you had to say anything positive about consumer email lists, it's that they're efficient. Sadly, that's right about where the discussion would end. Not only do these types of email lists offer historically low open and response rates, but they're also prone to a high number of ...

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Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

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The Direct Impact of Direct Mail: The Tangible Benefit You Need to Be Aware Of image

Yes, it's true that our digital world is more widespread than ever - but that doesn't necessarily make digital advertising collateral any more popular than their "old school" print predecessors. Far from it, actually. In fact, the direct impact of direct mail is STILL greater than its digital counterpart for a wide range of different reasons you absolutely need to be aware of. The Power of Direct Mail: Breaking It Down Maybe the most immediate advantage that you have when using direct mail that your digital-only counterparts lack has to do with attention. People get an average of about 500 emails a week, versus only about 26 pieces of direct mail. Emails are easy to delete and forget about without even opening them ...

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Mailing List Segmentation: The Best Idea You’re Not Using Enough image

In the world of marketing, there's an important old saying that goes a little something like this: "If you really want to get the right message in front of the right person at exactly the right time, you need to know as much about who that person is as possible." That simple idea is at the heart of what mailing list segmentation is all about. By creating more specific, more niche lists than ever before, you give yourself the best possible chance at crafting more personal, relevant and even emotional messages, too. In fact, there are a wide range of different reasons why mailing list segmentation is a good idea that are absolutely worth exploring. The Virtues of Mailing List Segmentation One of ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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