One of the most important things to understand about direct mail marketing is that your efforts should be dictated in large part by the industry you’re actually operating in. There’s no real “one size fits all” approach to what you’re doing so you have to let your market – and your customers – dictate a lot of the choices you’re making.

Case in point: there are a few key tips that HVAC companies and plumbing and home services businesses can start using to really increase their efforts as quickly as possible.

Take Your Direct Mail Marketing to the Next Level

If you really want to take your HVAC, plumbing and home services marketing efforts to the next level, one of the best direct mail opportunities you’ll want to explore has to do with the various seasonal offers that are unique to your industry. Remember that seasonal marketing is ultimately about more than just promoting your products and services. By sending out help information like essential tips that people can use to save money on their winter heating bills, or steps they can take to keep their house cool during the summer, you go a long way towards establishing yourself as an authority in your area.

This helps people see you as more than just another services provider – they start to see you as someone who cares about their own success, too. For long-term business gains, the importance of that alone is something you literally cannot overstate. Plus, the best thing about seasonal marketing is that in a few months you have another opportunity to make the same gains all over again when the weather changes.

Likewise, another way to really increase your direct mail marketing success for HVAC companies like yours has to do with mailing to the right prospects, such as new homeowners. Prospects targeting can absolutely help you segment your lists down based on hyper relevant and very timely factors. New homeowners in particular are going to have a lot of questions – if you instantly prove that you have the answers via timely postcard mailers and other collateral, suddenly you’ve got yourself a customer for life.

Finally, you should absolutely consider creating a referral program for responders with various incentive offers that encourage them to explore more of your products and services beyond the base level. Most of your new customers will likely see you as a company that offers “Break/Fix” solutions. With the right marketing, however, you can slowly get them to move into the realm of preventative services and maintenance – something that will serve you both well for years to come.

If you’d like to find out more information about how to get the most out of your HVAC, plumbing and home services direct mail efforts, or if you have any additional questions you’d like to see answered, please don’t delay – contact us today.