Categories ArchivesRestaurants

Why Direct Mail Continues to Work for Restaurants image

According to one recent study, the restaurant industry as a whole will bring in about $863 billion in sales by the end of 2019. Yes, running a restaurant is difficult and sure, a large number of them fail. But if you can establish a solid foothold for yourself, especially in those fragile early days, there's essentially no limit to what you'll be able to accomplish. For years, restaurants have been leveraging direct mail as a core part of their restaurant marketing campaigns to do precisely that. It's a powerful technique when utilized correctly, and this is true for a number of reasons that are certainly worth exploring. The Power of Direct Mail Restaurant Marketing: Breaking Things Down When restaurants use collateral like plastic ...

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Marketing Tips for Restaurant Delivery Services image

If you had to make a list of some of the industries that are becoming increasingly competitive with each passing day, restaurant delivery services would undoubtedly be right at the top. Thanks to the rate at which technology continues to advance, it's easier than ever to get the critical infrastructure of such a service off the ground. However, that means that competing services are cropping up all the time - which is problematic when you're dealing with already razor-thin profit margins. The right marketing campaign, however, can very well be the key value differentiator that you need when you need it the most. If you truly want to make the most of your marketing strategy in an effort to improve ...

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The Top Restaurant Direct Mail Fails to Avoid image

Direct mail is a perfect way to not only leverage the power of targeted mailing to your advantage for your restaurant, but it can also help improve your response rate and your ultimate ROI at the exact same time. It is not, however, a silver bullet. Case in point: there are a few key restaurant direct mail fails that you will do well to avoid at all costs moving forward. Mistake #1: The Fast Expiration Date On the one hand, the logic is somewhat sound: if you want to create a sense of urgency for your restaurant, you want to have an offer that inspires people to act sooner rather than later. That might include sending out a coupon with a ...

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Restaurant Grand Opening Marketing Strategy image

The day has finally arrived. You've worked harder than ever, you've put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you'll want to explore. Building the Best Restaurant Grand Opening Ever One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn't something you're ...

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Increasing Restaurant Revenue with Direct Mail image

Any seasoned marketer will tell you that in terms of response rates and return on investment (ROI) alone, the choice between targeted mailing vs. digital offers for your restaurant isn't actually much of a choice at all. Only targeted direct mail campaigns, coupled with a consistent and forward-thinking marketing strategy, will generate you the types of increased revenue you need when you need it the most. Making Targeted Mailing Work For You One of the best ways that you can increase your restaurant revenue with direct mail comes by way of the unique opportunity to target new movers in your area. People move into your city all the time - people who might not have local friends or family members, and ...

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How to Create a Restaurant Marketing Plan for the New Year image

One of the great benefits that the New Year brings with it is one of opportunity. You get an all-too-rare chance to take a long look at your marketing efforts and answer three key questions: "What did I do that worked?" "What did I do that didn't work?" and "What can I be doing better." If you're a restaurant owner or a franchise operator who is already hard at work on your 2019 marketing plan, your focus should now be clear. Your goal isn't just to get the word out about your business. It's to fill those empty seats in any way that you can. This, of course, requires you to keep a few key things in mind. Slow and Steady ...

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Highly Competitive Industries Need Customer Loyalty: What You MUST Know image

It doesn't matter what type of business you're running or even what industry you're operating in - customer loyalty is and will always be the cornerstone of what you're doing every day whether you realize it or not. If any organization is going to grow and evolve in all the right ways necessary to stay successful and relevant over time, they need more than customers. They need a passionate army of advocates ready to amplify their message far and wide. This, of course, requires you to keep a few key things in mind. The Art of Customer Loyalty If you want a clear cut example of why customer loyalty is critical in highly competitive industries, look no farther than the fact ...

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From Tacos to Fine Dining- Why DynamiCard WORKS, Hint: ROI image

It doesn't actually matter what type of restaurant you're running, how long you've been in business or even what your menu looks like - you need to connect with the largest audience of people via your restaurant marketing and you need to do it right now. Almost more so than any other industry, restaurants depend on repeat business - your marketing is how you draw people in for the first time and your menu is how you keep them coming back for more. Ultimately, this is why our targeted mailing efforts at DynamiCard work so well - especially in terms of ROI (return on investment). You're not just targeting anybody. You're targeting the people who represent the highest chance of loving what ...

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Restaurant Marketing: The Power of Plastic Gift Card Mailers image

How important is marketing to the success of your average restaurant? In a word, "very." This is especially true in terms of the gift cards, coupons and other promotions that you send out - a time-honored way to get people through the door of nearly any type of restaurant you can think of for ages. Studies have shown that people are 66% more likely to actually remember to use a voucher if they have a physical copy to carry around with them. Likewise, 2.5 billion coupons and similar types of promotions were redeemed in 2015 alone. But the true benefit of techniques like plastic gift card mailers for restaurants rests in a number of areas that most people, sadly, overlook. The Art of Direct Mail ...

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Choosing the Right Plastic Postcard Mailer Provider for Your Restaurant Marketing Campaign image

Carrying out a successful restaurant marketing campaign can be challenging. With so much competition, distinguishing your establishment from the rest is critical, and choosing the right advertising method is key. Direct mail marketing is a powerful tool for restaurants of all kinds looking to capture their potential diners' attention. Once you've decided that direct mail is right for your restaurant, however, how do you go about choosing the right provider to design, print and track your restaurant's plastic postcard mailer? Here are the four key factors to consider when weighing your direct mail design, print and analytics options. Custom Design Expertise Designing an eye-catching plastic postcard mailer is difficult; unless you moonlight as a designer, this is not a task you'll ...

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Call for a FREE Marketing Consultation:

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