Design Archives - Dynamicard

Attention-Grabbing Direct Mail Design image

If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

Keeping Your Marketing Campaign Fresh image

One of the most important goals of your marketing campaign should always involve keeping things as fresh as humanly possible at all times. You could have a piece of collateral that is objectively amazing - something that really strikes a chord with your audience and that people can't help but pay attention to - but it isn't going to stay that way forever. From that perspective, time really is your number one enemy. But thankfully, keeping your marketing campaign fresh and exciting isn't nearly as difficult as you may believe. You just have to keep a few key things in mind. The Proactive Approach to Keeping Your Campaign Fresh One of the best ways to make sure that your direct mail campaign ...

Why Valpak Is NOT the Solution For Your Brand image

First established over 50 years ago, Valpak - a provider of print, mobile and online advertising solutions and coupons - has been a major player in the direct marketing industry for decades. In fact, if you were to head to your mailbox right now, you'd probably have some type of Valpak mailer waiting for you inside. But the chances are also high that you will ignore the Valpak mailer... just like everyone else. While it's true that Valpak has been operating for five full decades, it does little to actually improve the return on investment of direct mail marketing campaign. Anyone who tells you differently is probably trying to sell you something, and that "something" is probably minuscule ad space alongside the ...

Direct Mail is Tangible. Here’s Why That Matters. image

While it's certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand... Think, for just a moment, about how many emails you get on ...

Direct Mail Marketing: Far From Dead image

To paraphrase one of the great American authors of all time, "the reports of the death of direct mail have been greatly exaggerated." Yes, it's true that today's marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is STILL continuing to outperform digital in almost every way on a consistent basis. It's true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

The Undying Might of Custom Postcard Printing image

There's an old saying that reminds us that "brevity is the soul of wit," which essentially means that the shorter something is, the more effective it is, too. This, in essence, is why custom postcard advertising is so essential to your larger advertising campaigns. You've got more than just a simple, easy way to get all of the critical information your customer's need into their hands as fast as possible. It's a method that is easy to digest, that won't overwhelm them with information and that is a lot easier to share with their friends and family members than other types of collateral. The Power of Custom Postcard Marketing When you invest in a custom plastic postcard mailer for your next ...

Developing the Right Business Plan Marketing Strategy For Your Organization image

When it comes to marketing, there are often two schools of thought depending on who you talk to. The first says that you should focus on your business first, marketing second. The second insists that this is faulty logic from the jump - that marketing isn't separate from your business, but is instead an organic extension of your business, what it represents and what it's working towards. It always has been, and it always will be. In terms of developing the right business plan marketing strategy to meet your needs, it's safe to say that this is a concept that is very much worth exploring. It All Comes Back to a Purpose The most important thing for you to understand about your business plan ...

The Power of Fitness and Health Club Marketing: Breaking It Down image

According to one recent study, there were 53.2 million people who were members of health or fitness clubs in North America in 2009. Flash forward just a few short years to 2016 and that number had already grown to 63 million members. Essentially, this tells us two things. First, people are actively interested in their own health and health clubs in general are becoming more popular all the time. Second, when it comes to generating the membership leads that any organization needs to survive, fitness marketing is and will always be your number one asset in that regard. The Art of Fitness Marketing: Breaking It Down In an era where over 70% of adults in the United States are either overweight or obese, ...

Draw in New Clients for Your Health and Beauty Business with a High Impact Plastic Postcard Mailer image

Whether you run a dermatology and cosmetic surgery clinic or a hair salon, finding new clients for your health and beauty business is naturally one of your top priorities. Figuring out what advertising method works best is often a bit less clear. Standard marketing avenues such as television commercials, marketing e-mails and newspaper ads all fall short for one or more reasons: commercials are muted or skipped altogether, bulk e-mails are filtered into a spam folder, and newspaper ads end up in the recycling bin. On the other hand, launching a direct mail campaign utilizing a high impact mailer has a number of advantages when it comes to reaching new customers. Here are three key ways that a high impact ...

Casino Marketing: Breaking It Down image

Casino marketing is a bit different from nearly any other type of marketing that you can think of for a very interesting reason that far too many people don't pay enough attention to. Unlike other industries, you're not just trying to raise awareness or create interest in your audience - your customers are already more active than most. Instead, one of your top priorities involves maximizing player participation, which is where the right casino advertising technique can absolutely come in handy. The Power of Direct Mail for Casino Marketing Getting people into your casino is easy - getting them to stay there is hard. The types of games offered in casinos and at similar types of venues are incredibly emotional by their ...

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