Design Archives - Dynamicard

Targeted Direct Mail Is Not Junk Mail image

According to one recent study, the average household in the United States gets about six pieces of junk mail every single day. In fact, every five days we collectively produce enough junk mail to literally reach the moon. Junk mail as a concept doesn't just damage the environment (roughly one billion pounds wind up in landfills each year, after all) - it also damages the legitimate direct mail marketing efforts that companies like you are engaged in every single day. Shattering The Myth of "Junk" Mail One of the most critical things for you to understand about junk mail is that it is NOT a term used to describe any and all marketing collateral that someone happens to get when they ...

Customer Retention Strategy Matters image

If you need proof that a customer retention strategy should be a critical part of any business, consider the following statistic: it costs as much as five times as much money to attract a new customer than it does to keep an existing one. When it comes to a task as important as this one, there's a reason why many marketers said that direct mail is still one of the most commonly used customer acquisition channels - it's a precise, emotional and effective way to continue to manage those essential relationships at exactly the right moment. Customer Retention Is About Relationship Management One of the most important things to understand about your customer retention strategy is that you need to make sure that you're building ...

Using Direct Mail to Drive Digital Engagement image

In a lot of ways, one of the biggest mistakes that far too many marketers still seem to make involves thinking about print and digital collateral as two totally separate concepts. They may have started out that way, but there is absolutely no reason why they need to exist separately any longer - especially when you consider that they're essentially just two sides of the same basic coin. In fact, many businesses are enjoying tremendous success by using one technique to feed into the other, leveraging the power that only direct mail can provide to actually drive newer and more organic levels of digital engagement. You can do this with your own campaigns, too - you just need to keep ...

Direct Mail is Tangible image

While it's certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand... Think, for just a moment, about how many emails you get on ...

Direct Mail Marketing is Far From Dead image

To paraphrase one of the great American authors of all time, "the reports of the death of direct mail have been greatly exaggerated." Yes, it's true that today's marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is STILL continuing to outperform digital in almost every way on a consistent basis. It's true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

CBD and Direct Mail: Here’s What You Need to Know image

According to one recent study, CBD sales in the United States are expected to hit an incredible $20 billion by as soon as 2024. If you need a single statistic to prove that this industry is every bit as powerful as you've been led to believe, let it be that one. However, thanks largely to federal legal restrictions on things like digital marketing (think: social media), getting the messages of these businesses across to the people who want to hear them has been something of an uphill battle. Enter: direct mail, which has become the perfect opportunity to get the word out about this revolutionary product in a way that won't just capture someone's attention, but that will keep it ...

26th of February, 2019
In: Advertising, Custom Postcard, Design, Direct Mail Postcards, Graphic Design, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Attention-Grabbing Direct Mail Design image

If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

Keeping Your Marketing Campaign Fresh image

One of the most important goals of your marketing campaign should always involve keeping things as fresh as humanly possible at all times. You could have a piece of collateral that is objectively amazing - something that really strikes a chord with your audience and that people can't help but pay attention to - but it isn't going to stay that way forever. From that perspective, time really is your number one enemy. But thankfully, keeping your marketing campaign fresh and exciting isn't nearly as difficult as you may believe. You just have to keep a few key things in mind. The Proactive Approach to Keeping Your Campaign Fresh One of the best ways to make sure that your direct mail campaign ...

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