Categories ArchivesPostcard Marketing

How to Attract Leads Like a Magnet with Plastic Postcards image

Are your direct mail pieces checking all the boxes and hitting the targeted mark—every time? Are you sure? What if we told you there was a way they could be? Yep! There is and we can prove it! Attracting Leads in a Digital World Using Direct Mail Tactics Marketing seems to be all about digital these days with websites, apps, and everything in-between. So what does that mean for direct mail? You can't search, stream, browse, or scroll through a direct mail piece like you can with online ads—BUT—you can touch them, which is something you can't do with online ads. Why is that important? Being able to physically touch a unique direct mail piece hits an emotional nerve and jump-starts the intrigue thought process. A Mailbox Versus an Inbox ...

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The Art of Wholesale Advertising: Better Marketing for Agencies image

Maybe the most pivotal thing for you to keep in mind about agency and reseller partnerships is that no two marketing strategies are created equally. Unlike a brand who is doing absolutely everything in-house, you're going to be collaborating with someone outside your business. This is absolutely okay... provided that this partner understands what your agency is ultimately trying to do in the long run. Thankfully, this is likely a bit easier than you think it's going to be. If you truly want to get the most out of your agency and reseller partnership (and of course you do), there are a few core things you'll want to keep in mind. Getting the Most Out of Your Agency and Reseller Marketing: ...

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Where Email Marketing Fails, Direct Mail Succeeds image

The world we're living in these days is an increasingly digital one - there really is no getting around that at this point. Cell phones have become a ubiquitous part of our lives. We're essentially on the Internet all day, every day. With that in mind, now would be the perfect time to say "good bye" to direct mail marketing forever in favor of an "all in" push on email marketing, right? Not at all. A far as lead generation is concerned, now is actually the time to double down on your direct mail marketing efforts for a number of different reasons that are more than worth exploring. The Troubles With Email Marketing One thing that a lot of business owners fail to ...

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Expanding Your Reach Beyond the Grid: Effectively Reaching Prospects image

Although it can be easy to assume that 100% of your target audience is connected to their digital lives all day, every day, recent studies have shown that this isn't necessarily the case. In fact, as many as 10% of Americans live in areas that are deemed "off the grid" in the first place - that is, in places where they don't have regular or reliable access to the Internet at all. Plus, more and more people every day are scaling back their digital presence due to security concerns, among other issues. So how does your retail location or franchise reach these people when an email isn't necessarily as reliable as you think it is? It's simple - you use direct ...

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MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

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Make Your Agency More Efficient With True White Label Marketing image

To say that advertising has become an increasingly competitive industry over the last few years is, at this point, probably a little bit of an understatement. Not only are more and more brick and mortar agencies popping up on a regular basis, but the Internet and digital marketing have essentially opened the doors to a sea of veritable competitors that can be difficult to fend off - even for established brands. However, all hope is not lost. If you're truly looking for a way to make your advertising agency more efficient, white label marketing is an opportunity you'll want to explore for a number of key reasons. The Art of White Label Marketing: Breaking Things Down The major benefit of white label ...

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Want to Increase Your Response Rate? Master Sequenced Mailings image

If someone told you that there was a direct mail technique out there that could potentially double both the prospects AND responders for your business, you'd naturally want to learn more about it, right? Of course you would - and that's exactly what a technique called sequenced mailing is designed to do. When leveraged properly, it's one of the most powerful forms of targeted mailing there is - and it's absolutely something you'll want to pay attention to moving forward. What You Need to Know About Sequenced Mailing At its core, mail sequences are exactly what they sound like - a series of mailings that are sent out in a specific order to make contact with the same people multiple times. So ...

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The Secret to More Engaging Direct Mail Campaigns image

It's no secret that direct mail marketing is one of the most effective forms of promotion and advertising that the modern brand can enjoy. But at the same time, it is imperative to understand that simply using direct mail alone won't be enough to get the job done. To truly strike a chord with your target audience in a way that gets them to sit up and pay attention, you need to create better, more compelling and more engaging material - which of course requires you to keep a few important pointers in mind. An Emotional Response is an Engaging Response By far, the easiest (and maybe the most effective) way to create more engaging direct mail campaigns is to leverage ...

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Maximize Your Marketing with Plastic Postcards image

Direct mail marketing is stronger than ever these days, but simply sending your marketing collateral through USPS alone is not enough to get the job done. You need to go deeper, working harder than ever to strike a chord with your audience. To that end, marketing with plastic postcards is one of the most important opportunities you have for a number of different reasons you'll definitely want to be aware of. The Raw Power of Plastic Postcards A lot of people don't realize that plastic postcards don't just have a high response rate in terms of direct mail - they have a high response rate period. The average response rate is about 12%, which is far higher than competing techniques you might be ...

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Latest Response Rates for Direct Mail image

There are some people out there who think that direct mail marketing has no place in the digital world we're now living in. That it's outdated and antiquated - a relic of an era that has long since ended in favor of the "flashier" and "more immediate" techniques of the modern day. Those people, as it turns out, would be wrong. Recent studies have concluded what many people out there already knew: not only is direct mail still incredibly effective, but it's actually getting MORE valuable as time goes on. Direct Mail Marketing Continues to Shine One of the most important trends to be aware of when it comes to direct mail marketing has to do with the fact that average campaign response ...

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business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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