Custom Postcard Archives

1st of June, 2022
In: Advertising, Custom Postcard, Design, Direct Mail, Direct Mail Analytics, Direct Mail Campaign, Direct Mail Marketing Strategy, High Impact, Laminated Postcards, Lead Generation, Marketing, Marketing Campaign, Marketing Strategy, Plastic Postcards, Postcard Marketing, Postcard Printing, Tracking & Analytics
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Direct Mail is Tangible image

While it's certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand... Think, for just a moment, about how many emails you get on ...

Direct Mail Marketing is Far From Dead image

To paraphrase one of the great American authors of all time, "the reports of the death of direct mail have been greatly exaggerated." Yes, it's true that today's marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is STILL continuing to outperform digital in almost every way on a consistent basis. It's true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

MailChimp’s New Direct Mail Postcards… Too Good to Be True? image

MailChimp, an industry leader in terms of email marketing, ads, landing pages, and CRM tools, recently announced that they're going to be expanding their existing direct mail capabilities with a series of new direct mail postcards aimed at businesses like yours. On the one hand, it's enticing to continue to leverage a brand as powerful as MailChimp's to your advantage. But are these postcards just the adrenalin injection your campaigns have been looking for, or are they too good to be true? Luckily, we took a closer look so that you don't have to. An Overview of MailChimp's New Direct Mail Postcards On the surface, MailChimp's new direct mail plastic postcards do have a lot going for them. But when diving deeper, ...

3rd of April, 2019
In: Advertising, Custom Postcard, Customer Loyalty, Data Analytics, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Targeted Marketing
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Boosting Direct Mail Response image

The most important thing for you to understand is that even the best direct mail marketing campaign in the world isn't going to see a 100% response rate. Far from it. But then again, that isn't what you're after. The key to maximizing your response rate involves tailoring your message to the core group of people you're speaking to. By making sure you're crafting a message that is precisely what they want to hear precisely when they want to hear it, you'll have done more than just boost your potential responses. You'll have sent your ROI as high as it can possibly go. Want to Craft a Better Response Rate? Craft Better Messaging By far, one of the best things that you can do ...

26th of February, 2019
In: Advertising, Custom Postcard, Design, Direct Mail Postcards, Graphic Design, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Postcard Marketing
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Attention-Grabbing Direct Mail Design image

If you truly want to create a successful direct mail campaign, you can't just get someone's attention. You need to command it - grabbing your reader immediately in a way that they won't soon be able to look away from. The principles of graphic design will be your most powerful weapons to that end and if you truly want to create the best collateral possible, there are a few key things you'll want to keep in mind. The Art of Graphic Design The next time you sit down to create plastic postcards or some other type of direct mail collateral, there are five key factors you need to consider. The first are your images. People will notice them right away so for ...

The 3 Critical Elements of a Successful Direct Mail Campaign image

While it’s certainly true that no two successful direct mail marketing campaigns operate in quite the same way, there ARE a few common elements that most of them share. Yes, you’ll want to come up with something that is unique unto your business and your goals. Having said that, there are not one, but three critical elements that you’re definitely going to want to make sure that your next strategy includes. Know Your Audience By far, the most important element of your direct mail marketing strategy is also the most immediate: your audience. Success depends on your ability to get the right message in front of the right person at precisely the right time. How are you supposed to do that ...

28th of January, 2019
In: Advertising, Custom Postcard, Customer Loyalty, Data Analytics, Graphic Design, High Impact, Marketing, Marketing Campaign, Marketing Strategy, Targeted Marketing
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The Power of Personalization image

Direct mail is still one of the most effective outreach techniques that your business has available to it, and the right style of personalization can take those efforts to the next level. If you're not currently experimenting with any and all opportunities to make your collateral more personal (and by association, more emotional), now would be an excellent time to start. The Dangers of "Dear Sir and/Or Madam..." Personalization is about more than just putting someone's name on something. It's about using all of the data you have available to you - from someone's preferences to their dislikes to their past buying history - to your advantage. Even using personalized images that are more specific to the interests of a core ...

The Power of Die Cut Plastic Postcards: Next Generation Marketing image

We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

5th of December, 2018
In: Advertising, Branding, Custom Postcard, Graphic Design, Marketing, Marketing Campaign, Marketing Strategy, Plastic Postcards, Postcard Marketing
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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

31st of July, 2018
In: Advertising, Business Plan, Custom Postcard, Direct Mail, Direct Mail Analytics, Direct Mail Campaign, Plastic Postcards
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Results Marketing for Direct Mail image

At its core, shotgun marketing is the idea that your campaigns - and by association, the collateral you create - should target the largest potential audience that it possibly can. It essentially turns marketing into a numbers game - the more people you reach with your message, the more people you'll find who are receptive to that message. Right? Wrong! Results talk and bull#%$~ walks! When it comes to direct mail, only planning and research PRIOR to executing your campaign will be able to generate the results that you're after. Next, use analytics to drive targeted campaigns and build a bulletproof list which performs. It All Begins With a Marketing Plan For the absolute best results with your direct mail campaigns, planning needs ...

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