Categories ArchivesCustom Postcard

The Power of Die Cut Plastic Postcards: Next Generation Marketing image

We've written at length in the past about how, when it comes to your next direct mail marketing campaign, "getting noticed" is always one of your top priorities. Graphic design plays a big role in this - you don't just want to get someone's attention. You want to grab it in a way they won't be able to look away from. To that end, die cut plastic postcards bring with them a wide range of unique benefits that you'll definitely want to know about moving forward. The Artistry of Die Cut Postcards Think, for a moment, about all the reasons why direct mail is so powerful in the first place. First, it's personal - rather than firing off a quick email, your ...

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Postcard Marketing Design Tips: Making the Most of This Unique Opportunity image

In terms of the larger marketing campaigns that you're conducting for your business, it's important for you to understand that any opportunity you have to prove how unique you are is one worth taking advantage of. Nobody does what you do quite like how you do it - at the end of the day, this is what is going to allow you to stand out from your competitors in even the most crowded of marketplaces. Take direct mail and plastic postcards, for example. There are a few key design tips in particular that will not only help you get the most out of your collateral, but that will also allow you to show just how unique you really are. Postcard Marketing: ...

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Results Marketing for Direct Mail image

Shotgun Marketing Doesn't Work

At its core, shotgun marketing is the idea that your campaigns - and by association, the collateral you create - should target the largest potential audience that it possibly can. It essentially turns marketing into a numbers game - the more people you reach with your message, the more people you'll find who are receptive to that message. Right? Wrong!  Results talk and bull#%$~ walks! When it comes to direct mail, only planning and research PRIOR to executing your campaign will be able to generate the results that you're after.  Next, use analytics to drive targeted campaigns and build a bulletproof list which performs. It All Begins With a Marketing Plan For the absolute best results with your direct mail campaigns, planning needs ...

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Direct Mail is Tangible. Here’s Why That Matters. image

While it's certainly true that digital marketing is all the rage these days, a number of recent studies have shown that direct mail marketing and other types of print collateral are more popular (and more effective) than ever. A lot of this comes down to the fact that direct mail, by design, is something that even the best piece of digital collateral can never and will never be: Tangible. It exists in real life. You can hold it in your hand. Share it with your loved ones. Make no mistake, this is one of the most valuable assets you have access to for a variety of different reasons. A Bird in the Hand... Think, for just a moment, about how many emails you get on ...

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Direct Mail Marketing: Far From Dead image

To paraphrase one of the great American authors of all time, "the reports of the death of direct mail have been greatly exaggerated." Yes, it's true that today's marketing world is highly focused on digital methods and avenues like social media or email. However, what you might not realize is that even though everyone carries a smartphone around in their pocket with them all day long, direct mail is STILL continuing to outperform digital in almost every way on a consistent basis. It's true. According to one recent study, direct mail marketing yields an average response rate of 5.1%. Email comes in at just .6% and social media comes in at a slim .4%. Not only that, but for every $167 that ...

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The Undying Might of Custom Postcard Printing image

There's an old saying that reminds us that "brevity is the soul of wit," which essentially means that the shorter something is, the more effective it is, too. This, in essence, is why custom postcard advertising is so essential to your larger advertising campaigns. You've got more than just a simple, easy way to get all of the critical information your customer's need into their hands as fast as possible. It's a method that is easy to digest, that won't overwhelm them with information and that is a lot easier to share with their friends and family members than other types of collateral. The Power of Custom Postcard Marketing  When you invest in a custom plastic postcard mailer for your next ...

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business postcard printing

Call for a FREE Marketing Consultation:

800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
business postcard printing

Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
laminated postcard mailers