Cross Media Marketing Archives

Plastic Postcard Benefits For Your Franchise image

Whether you own a single franchise or a network of them, marketing your particular type of business can be challenging. Franchises have unique considerations when conducting an advertising campaign that other businesses don’t face, and figuring out how to make the most out of your marketing dollars can feel overwhelming. Television ads, newspaper inserts, e-mail blasts: all of these typical marketing avenues fall short in a number of key ways. A direct mail campaign based on plastic card mailers for franchises can avoid all of the pitfalls of other forms of advertising, however–and Dynamicard is uniquely positioned to help your franchise realize these possibilities. Here are four key benefits of engaging Dynamicard for your direct mail campaign. Long Track-Record As one of ...

Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

How Analytics-Driven Direct Mail Prospers image

There are a lot of people out there who insist that influencer marketing is all the rage these days. Rather than conducting a thoughtfully constructed, forward-thinking direct mail campaign of your own, all you really have to do is partner with the right influencer and you can harness their built-in audience to your advantage. Sounds easy, right? In a best case scenario, it is - but what those people WON'T tell you is that it's a lot harder to get to this point than you might think. Therefore, when influencer marketing fails, it's critical for you to understand that an analytics-driven direct mail campaign can prosper in a wide array of different ways, all of which are more than worth exploring. A ...

How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

Expand Your Direct Mail Reach with Dynamic Addressable Geofencing image

One of the most important things to understand about your marketing strategy is that, for the best results, all of the various techniques you're using should feed into and empower one another, coming together to form something more important than any one of them could be on their own. This means that in the modern era, the key to the best response rate AND the best ROI rests in true cross-platform marketing in every sense of the term. One of the best ways to accomplish THAT involves dynamic addressable geofencing, a technique that itself brings with it a number of core benefits that can't be ignored. Why Dynamic Addressable Geofencing Makes All the Difference By now, you're probably already using techniques like ...

The Impact of Using Direct Mail to Boost Online Purchases image

Where Influencer Marketing Fails, Analytics-Driven Direct Mail Prospers image

Digital Marketing Alone Isn’t Enough… Think Omni-Channel For Results image

Some people operate under the assumption that, since so much of our lives are digital these days, our marketing needs to become the same. Direct mail is meaningless in a world where everyone is carrying around smartphones all day long. Simply put, those people are wrong. Digital marketing has its benefits, but it alone is not enough to get this particular job done - nor will it ever be, for a number of reasons that are certainly worth exploring. Overcoming the Challenges of Digital Marketing By far, the biggest hurdle you have to overcome in terms of digital marketing success has to do with the fact that people's attention is more fractured than ever these days. We're being bombarded by marketing messages at ...

Making an Impact With Direct Mail for Your Non-Profit image

When people think about getting the word out about non-profit organizations, they probably don't have the term "marketing" immediately jump into their heads. But they should, because what is fundraising if not marketing from a different perspective? Indeed, if you truly want to make direct mail work for your non-profit, there are a few key techniques you can start using right away. Taking Advantage of the New Era of Non-Profit Marketing By far, one of the most critical steps you need to take as a non-profit to improve your fundraising capabilities involves diversifying as much as possible. Yes, direct mail is a powerful tool and plastic postcards rule the day. But don't overlook the opportunities that cross-media marketing brings with it. You ...

Reaching Millennials with Direct Mail image

It doesn't matter what type of business you're running or even what industry you're operating in - if you had to make a list of all your current priorities, "making a deeper connection with millennial audience members" should unquestionably be right at the top. Not only are there a massive number of millennials in the United States, but more and more of them are entering the workforce every year. This means that one day soon, they're going to eclipse their elders as the generation with the most amount of buying power. If you can hook them today you can hook them forever - which is why reaching millennials with direct mail is something you'll absolutely want to explore. The Power of ...

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