Cross Media Marketing Archives

Sensory Overload is Real. Don’t Let it Hurt Your Business. image

If it feels like your attention is more fractured than ever before these days, it's important for you to remember that you're not alone - your consumers are feeling the exact same thing. According to one recent study, the average American sees anywhere from 4,000 to 10,000 advertisements every single day - a trend that shows absolutely no signs of slowing down anytime soon. For the most part, we don't even think about it - nor do we realize this number is so high - because digital advertisements on the Internet are so common that they're very, very easy to ignore. Which is not good at all if your marketing campaign depends entirely on digital materials. So how do you prevent consumer ...

Use Direct Mail to Drive Your Digital Presence image

One of the biggest misconceptions about the relationship between direct mail and digital advertising is that you're talking about an "either/or" situation to begin with. Both bring with them their fair share of advantages and unique opportunities and truth be told, both absolutely have a home in your larger marketing strategy. In fact, cross-media marketing itself is the perfect chance to really strike a chord with your audience in a way that is far too important to overlook. The Might of Cross-Media Advertising: Striking a Balance One of the best ways in which direct mail marketing services can actually drive your digital presence involves your ability to push traffic to your website for convenient ordering purposes. Reach out to them with ...

More Bang for Your Buck: Combining Direct Mail and Digital Marketing image

At this point, the direct mail statistics are overwhelmingly clear: not only is direct mail alive and well, but it's probably more powerful now than it's ever been in the past. But did you know that you can actually use these direct mail efforts to strengthen and empower the work you're doing through digital channels? Not only is that true - it's also a whole lot easier to pull off than you might think. If you really want to get the most bang for your buck and increase your response rates exponentially, there are just a few simple things that you'll want to keep in mind. Sometimes Two Really IS Better Than One Maybe the biggest benefit of cross-media marketing is that ...

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