DynamiCard Blog

Using Colors to Improve Marketing Success (Part 3) image

Part 1 of this series described color psychology and how colors have the ability to influence consumer emotion. Color preference by gender and the importance of matching website color with logos/ads was discussed in Part 2. In this post, we will explain how to use colors for direct mail marketing and website-branding success. If you are one of the growing numbers of businesses considering consumer outreach via direct mail, it is imperative you understand the role color plays in successful marketing campaigns. To elicit positive reactions when using color with advertising, see the top five colors and examples below: Blue – Often associated with trust, quality and dependability, global brands like LinkedIn, Facebook, Twitter and AT&T all use blue to ...

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5 Direct Mail Mistakes to Avoid image

Direct mail marketing can be extremely effective in generating interest about your products and services. If done right, your direct mailing campaign can help in customer engagement, customer acquisition and customer retention. All you need to do is plan the best strategy for your direct mail campaign and avoid mistakes. Below are 5 common mistakes we’ve witnessed other businesses perform: 1. Unplanned Campaigns When it comes to direct mail campaigns, planning makes all the difference. Planning includes categorizing customers based on their preferences, geographical locations and purchase history – just to name a few. Running the campaign without planning is like shooting in the dark; you end up spending money without seeing any results. 2. Irrelevant Content While relevant content ...

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Using Colors to Improve Marketing Success (Part 2) image

In Part 1 of this series, we learned the basics of color psychology and the role it can play in advertising. This segment will discuss enhancing your website through color psychology. If you are looking to increase conversion rates and improve user experience, then this post is for you! Website Color Does your website need COLOR? Creating a logo or an ad targeting how you want your consumers to feel is excellent; however, when users land on your website, is that sentiment maintained or intensified? What type of color changes could one make to a website to increase sales and conversions? How can color psychology be implemented to improve websites? Color associations can vary from person to person and culture ...

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4 Reasons Why Direct Mail Marketing Remains Important In the Digital Age image

Even in the digital age, direct mail marketing remains a highly effective way to win customers. While some might look skeptically at using what seems to be an outdated mode of marketing, this view is a bit inaccurate. In fact, direct mail marketing still provides businesses’ many advantages. If you are a business owner looking to boost sales, consider the following four advantages of using direct mail marketing: Less Competition On the internet, the competition is enormous. Almost every website has banner ads, and marketing emails are exceedingly common. With direct mail, the competition is only a small stack of other pieces of mail. Standing out from the crowd on the internet can be almost impossible. With direct marketing, there’s ...

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Guess What is More Local and More Effective Than Online Advertising image

The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It’s very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they’re looking for.  However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads?  You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let’s take a look at some of the advantages and disadvantages of direct mail marketing and online marketing.  Web-Based Advertising Has Some Major Disadvantages = ...

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Use Data to Your Advantage for Direct Mail Marketing Success image

There is something about conventional ways of communication that make them highly effective even in this era of hi-tech digital communications. Although technology does make communication simpler and faster, direct mail still generates good response especially if you take the time to think about your campaign and goals.  Customize your strategy to suit your target audience for the best results. This is where data and analytics come into picture. Data Analysis Start by setting goals and objectives for your direct mail marketing campaign so you know what kind of data you need. Analyze the data that you already have and see how best you can use it. Find out what more data you require to meet your objectives. Once you ...

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Using Colors to Improve Marketing Success (Part 1) image

There’s a well known theory that red and yellow used in fast food chains grabs our attention and sparks the appetite causing us to stop what we are doing pull over and grab a comforting loving meal. In fact the colors red or yellow can be found in almost any well-known fast food chain (McDonald’s, Carl’s Jr., Jack in the Box, Pizza Hut, In & Out, etc.). According to color psychology red makes us feel loved, comforted and warm yellow is exciting and grabs our attention. So colors can impact the choices we make when it comes to eating but can colors also affect spending habits for consumer goods and services? If it’s true that our eyes are the window ...

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9 Straight-forward Restaurant Marketing Tips image

1. Local Search Engine Marketing – Make sure you are listed in local search results. These days most people are using online searches as well as reading reviews to help them decide whether or not they will come to your restaurant.Are you showing up on local search results and on Google Maps? Google has specific guidelines for businesses to follow in order to be listed in local search results. Managing local search and gaining the knowledge necessary to have a prominent local search presence is not nearly as easy as you would think. A qualified SEO that specializes in local search can help you with your local search presence if you don’t have the time to learn and manage local ...

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How to Effectively Attract New Customers While Keeping Groupon Bargain Hunters Out image

Most Groupon users are bargain hunters and won’t return to your business unless they’re nearby.  Groupon itself says that only some 22% of their coupon users become repeat customers, so you need to take that into account when working out your marketing plans.  Let’s consider how direct mail can put the numbers much more in your favor. Coupon Difficulties I’m not here to bad-mouth Groupon;  they promote your sale to a huge audience and handle payments, and have provided a big boost to many businesses.  But they’re not for everyone.  Their requirements of a minimum number of coupons and a big discount can be burdensome for small businesses. Plus they take 50% of the purchase for themselves and their delayed payment can ...

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Direct Mail: An Effective Way to Drive Customers to Your E-Commerce Business image

Yes, good old snail mail is still a wonderful cost-effective way to generate traffic for an online business. In fact, it’s even one of most effective channels. The Huffington Post reports that some ecommerce companies are even mailing print catalogs with great results. You’ll probably be surprised to learn that this includes Amazon, eBay, and Zappos. While email is most effective for customer retention, direct mail from postcards to full catalogs can be highly effective in customer acquisition as well as retention. With the ever-rising cost of pay-per-click advertising, smart business people are realizing that a well-planned and well-executed direct mail campaign can have an excellent return-on-investment. Drive Offline to Online Some people need a little push to move into online purchasing. ...

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