The Fight Against Email Exhaustion Begins Now image
Over the last few years in particular, more and more businesses have been investing most - if not all - of their efforts in email marketing than ever before. From a certain perspective, this makes sense as millions of people in the United States carry cell phones around with them in their pockets all day long. This means that it's now possible to reach someone from virtually anywhere... but that isn't necessarily the major advantage you might think it to be. People are bombarded by marketing emails all day, every day - which can make it difficult for you to stand out in a crowd. Therefore, if you truly want to increase your response rates AND your ROI, direct mail ...
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