Categories ArchivesDental Marketing

How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry.  However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

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Plastic Postcards for Dental Offices image

One of the major reasons why print marketing is still so effective, even in the modern digital world that we're now living in, is because it's by far the most personal way to communicate with people on a mass scale. In fact, not only do 70% of Americans say that traditional mail is more personal than Internet-based marketing, but 56% say they find print more trustworthy than digital. This, in essence, is why print collateral like plastic card mailers for dental offices matter so much - what depends on trustworthiness and that personal touch more than one's own healthcare? In fact, these types of print resources may just be the key you've been looking for in terms of your dentist marketing for a wide ...

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