Let’s face facts: there are probably a lot of other automotive repair businesses in your area, both large and small. It’s a highly specialized industry, but it’s also a very competitive one – meaning that you need to do absolutely anything in your power to stand out from all the other pieces of related mail that a person will be receiving that day.
Thankfully, this is going to be a lot easier than you might think. You just have to keep a few key things in mind about your direct mail marketing efforts moving forward.
An Effective New Approach to Marketing
Direct mail collateral like plastic postcards are one of the best ways to stand out in a crowd because not only do they allow you to leverage targeted mailing lists to get your messaging in front of the right people in the first place, but you can do so in a way that is PHYSICALLY unique as well. Plastic postcards with pop-out offers are great because people can pin them up on the refrigerator, conveniently store them in their wallet, or hand them to a friend who is also in need.
Plus, with targeted mailing, you can get specific with your messaging to the point where you’re even mentioning the exact make and model of a car that a person is driving. Don’t just let them know you have experience repairing Hondas – let them know that you’ve worked on a lot of Honda CRV’s in particular because that’s what you know someone drives. That’s not just a great way to get someone in the door for the first time – it’s a perfect chance to work on customer retention as well.
You could even offer referral rewards to help increase leads even further. Send out a promotion to some of your existing, satisfied clients so that they get a free oil change (or other type of service) for every new person they personally refer to you. It’s a situation where absolutely everyone wins, including your automotive repair business – and that is a very exciting position to be in.
If you’d like to find out more information about how to increase leads AND your customer retention efforts by way of a bold approach to marketing for your automotive repair business, or if you’d just like to talk about your various options in a bit more detail, please don’t delay – contact us today.
