Categories ArchivesPersonalization

Don’t Let Your Direct Mail Turn Into Junk Mail image

There's absolutely nothing worse than spending hours upon hours coordinating what is objectively the best piece of direct mail marketing collateral you've ever created, only to have it wind up in someone's trash. It's happened to many marketers... but it doesn't have to happen to you! At least, not anymore. If you really want to make sure that you're doing everything you can to keep your direct mail from becoming junk mail, there are a few key things you'll want to keep in mind along the way. Avoiding Junk Mail Curse: Your Guide One of the major reasons why people immediately toss direct mail advertisements into the trash is because of the same basic reason: bad addressing. This includes addressing your mail with ...

Continue Reading

Millennials and Direct Mail image

One of the great things about direct mail is that it's inherently trustworthy - but this isn't just a sentiment shared among older generations - Millennials love the credibility of direct mail marketing materials, too. However, if you want to effectively target Millennials using direct mail and make the perfect first impression among your target audience, there are a few key things you'll want to keep in mind. Targeting Millennials: Here's What You Need to Know Arguably, the most important thing that you need to do to capture the attention of Millennials using direct mail involves making sure that you're using the right targeted mailing best practices in the first place. Generational marketing is certainly nothing new, but you'll want to take extra ...

Continue Reading

Tools To Create A More Responsive Direct Mail Collateral image

Any marketer who has been in this business long enough can tell you that flashy marketing collateral will only get you so far. Broadcasting a generic message to the widest possible audience is not nearly as effective as a targeted message sent to exactly the right audience at the right time. But you don't just want to make people aware that you're out there. You want to motivate and inspire them in a way that makes engagement a foregone conclusion. Therefore, if you really want to build more responsive direct mail collateral, there are a few key tools you'll want to keep in mind. Your Journey Towards More Responsive Direct Mail Begins Now By far, one of the most important steps you ...

Continue Reading

How Direct Mail Can Boost Online Purchases image

While it's absolutely true that more and more people are engaging with brands over the Internet these days, that doesn't mean that direct mail is dead - far from it. In fact, even if you operate a business exclusively online, there are still a wide array of different benefits that the right direct mail campaign can bring to the table that would be difficult to replicate through other means. Leveraging Direct Mail to Your (Online) Advantage One of the most important benefits of executing a thoughtfully constructed direct mail campaign ultimately comes down to what it can do for your response rate. According to one recent study, about 67% of millennial parents and 53% of millennials in general say that they're ...

Continue Reading

Beat The Summer Rush & Market Your Pool Services Now image

While the weather outside right not certainly leaves a lot to be desired for much of the country, NOW is absolutely the time to start planning your summer pool services marketing campaigns for maximum effect. You need to kick things into high gear BEFORE the weather starts to heat up. Not only will this go a long way towards making sure that you beat the summer rush, but you'll also guarantee that you stay at the top of your prospects' minds all season long. Taking Your Pool Services Marketing to the Next Level By far, the most important step you can take to really make sure that your seasonal marketing campaign gets off on the right foot involves leveraging the full ...

Continue Reading

Direct Mail Marketing For Auto Dealerships image

Physical marketing materials are effective for car advertisements because they can be easily accessed for future reference, unlike emails that usually get buried under other messages or flagged as spam, or banner ads that are typically ignored. #1. Use a quality mailing list You have a number of options when it comes to your direct mail campaign’s mailing list. You can use your current data sets, purchase a third-party list, or append third-party data to your current list. #2. Add a visual appeal Your material should be able to stand out from the stack of mail that a person receives. The graphics, images, and colors should immediately grab a recipient’s attention. You can include flashy images of cars or catchy headlines written in ...

Continue Reading

The 40/40/20 rule image

Just like email marketing, direct mail marketing is often all about audience persuasion to make a purchase. This is Not always the case though. The secret to running a successful direct mail campaign is to deliver true value, which is why the 40/40/20 rule serves as a great baseline upon which to build your strategy. Here’s how it works: Audience – 40% 40% of the success of your direct mail campaign is dependent on your audience. You’re only going to waste money and jeopardize your reputation if you start mailing people who aren’t interested in what you have to offer. The key to any successful marketing strategy is getting your audience right. Many businesses serve a particularly wide range of customer profiles, ...

Continue Reading

Plastic Postcards Can Help Your Real Estate Business image

Finding new clients as a real estate agent can feel like a struggle. Television commercials and newspaper advertisements cannot be targeted enough to be effective, and as ubiquitous as online marketing has become, it is frequently unreliable for drawing in new real estate clients. Indeed, almost three-quarters of all real estate agents are dissatisfied with the amount of leads that their websites generate. On the other hand, direct mail marketing utilizing real estate marketing postcards can connect with potential clients like no other form of advertising. Here are three reasons why using a plastic postcard mailer in a direct mail campaign is such an effective real estate marketing strategy. A plastic postcard mailer can connect with potential leads on a personal level. Choosing a real ...

Continue Reading

Plastic Postcards Assist In Real Estate Marketing image

Here are three ways plastic postcard mailers can help you market your listings: Add a Professional Touch If your client is on the market for a new home, they will want to contact the real estate agent who has the most convenience and information about new listings. And, while sending out standard paper letters and postcards is still used by some agents, it’s no longer an effective marketing strategy. Using a plastic card mailer means you’re taking advantage of modern marketing technology while also showing that your business is competent. Draw Interest Through Visuals Beautiful, bright photos are the only way to compete with other agents in your area. The plastic postcard mailers are large enough to fit any picture, and it’s a great choice for sending out information ...

Continue Reading

Plastic Postcards For Retail Businesses image

Here are some reasons why plastic postcards are a good idea for retailers: #1. Plastic postcards are attractive and interactive Impressing your prospective customers with your merchandise is important. Plastic postcards allow for full glossy color digital printing on the front and back that easily grabs the recipient’s attention and allows you to deliver more content such as special offers, discounts, and location and contact information. The die cut gift card size pop out allows the mail recipient to pop out your offer and put it in their wallets. Just like a gift card, each time your customer opens their wallets they will see your offer and be reminded of your brand and the offer they received from you. #2. Plastic postcards are durable As ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Call Now ButtonCALL NOW