The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn’t. But it’s also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring.
New Year, New Opportunities
One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be doing at least a few times a year to confirm that you’re always headed in the direction you think you are.
You should employ targeted mailing to go after not just any type of leads, but the RIGHT leads who fit in with who your practice considers to be its ideal customers. Baby Boomers, for example, are hugely influenced by direct mail collateral. Baby Boomers also happen to be among the target audience that is very concerned about their oral health as they get older, so those two things essentially form a winning combination. You could experiment with new opportunities like plastic postcards to really improve your response rate and capture people’s attention, and you could offer referral specials and other promotions to increase your ROI even further.
This level of targeted mailing is especially important if you have the type of specialized practice that not everyone is going to need. Not everyone needs cosmetic dentistry, for example, just like people without kids probably aren’t too interested in periodontics. But if you make sure that you’re sending collateral out to the right people in the first place – and then you specifically align your messaging with what those people like, want and need – there’s really no limit to what you’ll be able to accomplish as we move into the new year and beyond.
If you’d like to find out more information about how to start fresh with your dental marketing in the new year, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
