According to one recent study, Americans are literally spending more money on their pets than ever before – to the tune of a massive $72 billion in 2019 alone. If you’re among the many pet retailers out there, or operate in the pet services space in general, there has never been a better time than now to kick your marketing campaign into high gear. But if you really want to make an impression on both man AND man’s best friend, there are a few key things you’ll want to keep in mind.
Bringing Personalization Back to Pet Marketing
Owning a pet is an inherently personal thing – which means you need to be able to inject as much personalization into your marketing campaign as possible. Think about launching a birthday program to better personalize plastic postcards and other collateral for a pet’s birthday. Everyone loves getting birthday cards and why should dogs, cats and other animals be any different? You can even use variable imaging to target specific breeds and even a pet’s name to take things one step further.
Not only that, you should also be leveraging the full power of seasonal marketing to your advantage. Send out pet-themed items around holidays like Thanksgiving, Christmas and even the New Year. Remember that people consider pets to be an important part of their family and no family member should be left out of your efforts. Little Fido would love a Christmas card too – and Fido’s owner will love the coupon for a free holiday treat that came right along with it. You could easily incorporate creative ideas for other holidays, too.
Finally, make sure that you’re getting creative with your direct mail collateral to really stand out and make an impression. You could use things like a die-cut dog tag mailer, for example, that act as a fun piece of marketing AND something that homeowners can actually get some use out of. It’s a great way to instantly add value to your relationship and still stay at the top of someone’s mind – truly, everybody wins.
If you’d like to find out more information about how pet retailers can add that personal touch back into their marketing, or if you just want to discuss your own needs with someone in a bit more detail, please don’t delay – contact us today.
