Categories ArchivesFitness

According to one recent study, there were 53.2 million people who were members of health or fitness clubs in North America in 2009. Flash forward just a few short years to 2016 and that number had already grown to 63 million members. Essentially, this tells us two things. First, people are actively interested in their own health and health clubs in general are becoming more popular all the time. Second, when it comes to generating the membership leads that any organization needs to survive, fitness marketing is and will always be your number one asset in that regard. The Art of Fitness Marketing: Breaking It Down In an era where over 70% of adults in the United States are either overweight or obese, ...