Categories ArchivesDental

Start Fresh With Your Dental Marketing in the New Year image

Dental Marketing

The end of the year is a natural time for reflection, allowing you to take a look back at your marketing strategy to figure out what worked and, more importantly what didn't. But it's also nothing if not an opportunity to begin totally fresh as soon as January 1st rolls around. Dentists in particular can begin anew in a number of different ways, all of which are worth exploring. New Year, New Opportunities One of the most important steps you can take as you head into the new year to empower your dental marketing strategy involves taking time to confirm that your efforts are truly aligned with your key performance indicators once again. In truth, this is something you should be ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Taking Your Dental Marketing to the Next Level image

You may think dental marketing is naturally difficult because you're talking about such a niche industry.  However, that's precisely the ace you have in the hole that is going to carry you across the finish line. If you truly want to take your dental marketing efforts to the next level, there are just a few simple things to keep in mind. Better Dental Marketing For a Better Business If you want to use your dental marketing efforts to create a steady stream of new patients coming right to your door, the first thing you have to do involves going after the right target audience in the first place. Generally speaking, as a dental practice you'll likely have the most long-term success ...

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