Monthly ArchivesApril 2019

Taking Advantage of Mother’s and Father’s Day image

Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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Using Integrated Marketing to Build Value and Loyalty image

If you had to sum up the overall goal of your marketing campaign in a single word, that word would undoubtedly be "branding." Yes, you want to get the word out about your products and services. But you also need to get people to feel a real, tangible, intimate connection with the company BEHIND those offerings. To that end, integrated marketing is a perfect chance to build both brand value and customer loyalty in a number of different ways, all of which are worth exploring. What is Integrated Marketing? Breaking Things Down At its core, the idea behind integrated marketing (also commonly called cross-platform marketing) is clear: you're attempting to meld all aspects of your marketing together into a single cohesive message ...

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Maximize Your Marketing with Plastic Postcards image

Direct mail marketing is stronger than ever these days, but simply sending your marketing collateral through USPS alone is not enough to get the job done. You need to go deeper, working harder than ever to strike a chord with your audience. To that end, marketing with plastic postcards is one of the most important opportunities you have for a number of different reasons you'll definitely want to be aware of. The Raw Power of Plastic Postcards A lot of people don't realize that plastic postcards don't just have a high response rate in terms of direct mail - they have a high response rate period. The average response rate is about 12%, which is far higher than competing techniques you might be ...

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Latest Response Rates for Direct Mail image

There are some people out there who think that direct mail marketing has no place in the digital world we're now living in. That it's outdated and antiquated - a relic of an era that has long since ended in favor of the "flashier" and "more immediate" techniques of the modern day. Those people, as it turns out, would be wrong. Recent studies have concluded what many people out there already knew: not only is direct mail still incredibly effective, but it's actually getting MORE valuable as time goes on. Direct Mail Marketing Continues to Shine One of the most important trends to be aware of when it comes to direct mail marketing has to do with the fact that average campaign response ...

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How to Supercharge Your Automotive Direct Mail Campaign image

One of the most important things to understand about direct mail campaigns is that ultimately your efforts are only as successful as your messaging. You've got a limited amount of time to show somebody that not only do you understand the problem they're trying to solve or the goal they're trying to accomplish, but that you and you alone can help with it. This is especially true when you're talking about something like buying a new car, which is a purchase that is usually larger than most. To that end, if you truly want to optimize your automotive direct mail campaign, there are a few key things you'll need to keep in mind. Optimizing Your Direct Mail Campaign: Breaking Things Down Targeted ...

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Effective CTAs for Direct Mail image

One of the most important aspects of any piece of direct mail collateral is also, sadly, the one many forget about until it's far too late: the CTA, or "call to action." The fact of the matter is that even the most visually pleasing, objectively successful direct mail design ultimately won't be able to save you if your call to action is bland and does little to motivate your audience members. If you truly want to make sure you're getting the most out of this crucial opportunity to inspire people to take action, there are a few key things to keep in mind. The Keys to Creating Better CTAs While it's always true that nearly every aspect of your direct mail campaign ...

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How to Make Your Dental Marketing ROI Soar image

When you're talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you're an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind. Building a Better ROI, One Brick at a Time If you truly want to make sure that your dental marketing ROI is as high as ...

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Boosting Direct Mail Response image

The most important thing for you to understand is that even the best direct mail marketing campaign in the world isn't going to see a 100% response rate. Far from it. But then again, that isn't what you're after. The key to maximizing your response rate involves tailoring your message to the core group of people you're speaking to. By making sure you're crafting a message that is precisely what they want to hear precisely when they want to hear it, you'll have done more than just boost your potential responses. You'll have sent your ROI as high as it can possibly go. Want to Craft a Better Response Rate? Craft Better Messaging By far, one of the best things that you can do ...

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Take Advantage of Moving Season image

Spring is almost upon us yet again, which means only one thing: moving season is right around the corner. Beginning in April, countless people around the country will break free from the winter blues and move into new homes in a veritable tidal wave of activity that lasts until the end of September. The most important thing for franchises like yours to understand about this is that according to one recent study, during this period new movers are literally five times (!) more likely to change their buying habits and give your business a try than they are at any other point of the year. They've just moved into a new area, they don't really know where all the cool stuff is ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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