When you’re talking about a business that is as specific and specialized as a dental practice, a bland direct mail marketing campaign is absolutely something you want to avoid. Not only do you need to instantly convey that you’re an authority in a highly intimate field, but you also need to inspire them to take control over their own oral health at the same time. Therefore, if you truly want to make sure that your dental direct mail ROI is as high as it can go, there are a few important things to keep in mind.
Building a Better ROI, One Brick at a Time
If you truly want to make sure that your dental marketing ROI is as high as it can be, you need to begin by making sure that you’re targeting the right people. Targeted mailing is the best way to do that, as it lets you reach out to the people in your area who are most likely to become new patients in the first place.
Everybody is a little bit different from the next, but there ARE a few common traits most people share when it comes to their oral health. People in a certain age range are more likely to need care than others, for example. Likewise, young parents are likely in the process of realizing just how important regular dental visits are for their children. All of these are things that you can use to your advantage, crafting very specific messaging that makes a genuine emotional connection in the people who receive it.
Once you know who you’re speaking to and what you’re saying, you can then focus on how to best present those ideas: which is where your design has a chance to shine.
If you really want to get the attention of your prospects, your design needs to be as unique and as vibrant as possible. You don’t necessarily have to go into detail about every service you offer. Instead, focus on the problem you want to help someone solve and the value you’re capable of providing.
Likewise, be sure to include your contact information somewhere on your collateral. Let people know how easy it is to give you a call and make a new appointment, or where they can find out about you on social media. Selecting a dentist is always something that requires a fair amount of trust on behalf of your prospects. To create that, you need to give people all the information they need as quickly as possible and that absolutely includes your contact information.
If you’d like to find out more information about how to generate the highest return on investment possible for your dental marketing, or if you have any additional questions you’d like to get answers to in a bit more detail, please don’t hesitate to contact us today.
