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Taking Advantage of Mother’s and Father’s Day image

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Mother's Day and Father's Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you'll want to keep in mind. The Art of Seasonal Marketing: Breaking Things Down Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother's Day and Father's Day, but you also want to further narrow things down to the specific industry that you're in. Case in point: Mother's Day. There's a high chance that someone knows more than ...

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Draw in New Clients for Your Health and Beauty Business with a High Impact Plastic Postcard Mailer image

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Whether you run a dermatology and cosmetic surgery clinic or a hair salon, finding new clients for your health and beauty business is naturally one of your top priorities. Figuring out what advertising method works best is often a bit less clear. Standard marketing avenues such as television commercials, marketing e-mails and newspaper ads all fall short for one or more reasons: commercials are muted or skipped altogether, bulk e-mails are filtered into a spam folder, and newspaper ads end up in the recycling bin. On the other hand, launching a direct mail campaign utilizing a high impact mailer has a number of advantages when it comes to reaching new customers. Here are three key ways that a high impact ...

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