Mother’s Day and Father’s Day are right around the corner, which can only mean one thing: seasonal marketing campaigns are about to once again kick into high gear. But if you really want to make the best possible impression with your direct mail postcards and other collateral this year, there are a few key things you’ll want to keep in mind.

The Art of Seasonal Marketing: Breaking Things Down

Not only do you always want to tailor your seasonal marketing efforts to specific promotional opportunities like Mother’s Day and Father’s Day, but you also want to further narrow things down to the specific industry that you’re in. Case in point: Mother’s Day. There’s a high chance that someone knows more than one mom in their life, so florists should send out direct mail postcards with package deals or other promotional opportunities. It could be something as simple as “buy one bouquet of roses, get the other for 50% off.”

Beauty and wellness businesses can easily employ a similar tactic – “if you purchase one spa day for that special mother in your life, you can get a significant discount on one for yourself.” It’s a great way to not only entice people to treat both that mom in their life AND themselves, but to do so with YOUR BUSINESS specifically because of this unbeatable deal.

Father’s Day is absolutely no exception, particularly if you’re a retail business or an e-commerce destination online. If someone wanted to get that special dad in their life a brand new 4K TV set to watch the big game on every Sunday, don’t “race to the bottom” as far as pricing is concerned with all of your competitors. Instead, try to bring as much value to the equation as possible.

So you could offer a free HDMI cable or a free UHD home video disc with the purchase of any TV over a certain size, for example. Not only are you making it more enticing someone to buy a bigger TV than they may have otherwise purchased (thus getting them to spend more money), but you’re again showcasing why YOUR brand is more worthy of attention than anyone else’s!

If you’d like to find out more information about how to leverage seasonal marketing and events like Mother’s Day and Father’s Day to your advantage, or if you’re just looking for more opportunities to take your retail marketing efforts to the next level, please don’t delay – contact us today.

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