Businesses of all types are slowly starting to open back up again in the wake of COVID-19 and embracing whatever the “new normal” currently looks like. Of course, this also means that essential and highly specialized businesses like automotive services providers are already concerning themselves with how to get those customers returning to their workweek commute back into their shops as soon as possible.
The good news is that the same targeted mailing and direct mail techniques you’re already using are about to become even more effective in the short-term. It’s just that you have to keep a few key things in mind while you use them, is all.
Get Those Customers Back With the Power of Direct Mail
One of the best ways to drive traffic (pun absolutely intended) to your automotive repair shop following COVID-19 involves adopting as much personalization in your campaign as possible. Don’t just send out a plastic postcard or eco postcard mailer with generic messaging. Make an effort to let them know that YOU know the make, model and even year of their vehicle. Use geographic targeting to go after the people who are actually in your service areas. All of these are little things that you can do to really let someone know you’ve been paying attention, which also goes a long way towards proving how much you care.
Likewise, you’ll want to be very clear about what you’re doing to keep people protected in the COVID era. If you have a specific vehicle pickup and drop off area, for example, come right out and provide that information. Let people know that you’re sanitizing their vehicles and all other surfaces after you’ve gotten your important work done. Go into detail about the seat and floor protectors that you use to stop the virus transmission as much as possible.
Again – if you go out of your way to show customers of your automotive repair shop that you care about THEM, they in turn are far more likely to care about YOU.
If you’re interested in learning more about getting customers back into your auto repair shop once COVID-19 has finally left us behind, or if you just have any additional questions that you’d like to go over someone with a bit more detail, please don’t delay – contact us today.
