Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you’re worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn’t be – at least, not with the right direct mail marketing strategy at your side.

In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on – you just need to keep a few key things in mind.

Better Marketing for Your Automotive Repair Business

By far, the success of any automotive repair business is built on trust – and that’s not something you can create if you’re ONLY interested in selling services.

Therefore, part of your seasonal marketing campaign’s overall goal should be acting as a source of valuable information for the people you’ve dedicated yourself to serving. Send out items detailing the common issues that can happen if someone were to neglect their car during the cold winter weather. Sure, you can help them avoid these problems – but don’t be pushy about it. Get the information out there first and foremost and you won’t just help build trust, but you’ll help with your lead generation efforts as well.

Likewise, you should save both time and money by utilizing a multiple-drop campaign to target new customers based on holiday promotions. These can include but are not limited to things like New Year’s, Valentine’s Day and even St. Patrick’s Day. The holidays serve as a great gimmick to get people’s attention, but your unique offer is what will keep it. Your superior service, of course, is what will have them coming back for more all year long.

Depending on where you live, you could also offer winter-specific services at a discounted rate. A word of advice, however – when you do, be sure to use a sturdy type of mailer like plastic postcards. Not only do they have an incredibly long shelf-life because they’re so easy to pin up on the refrigerator and they stand out from all the other mail someone will receive that day, but they’re also sturdy and they hold up incredibly well in wet and snowy conditions. Don’t let Mother Nature ruin your seasonal marketing campaign en route, before it’s had a chance to really begin.

If you’d like to find out more information about why winter marketing and automotive repair are such a perfect match for one another, or if you have any additional questions that you’d like to see answered in a bit more detail, please don’t delaycontact us today.

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