One of the most important things to understand about the current COVID-19 epidemic is that, sooner or later, it’s going to end. It may not happen as quickly as we’d like, but life will eventually return to something resembling “normal” for many people. In the meantime, your automotive services business remains an essential part of daily life. By leveraging direct mail as a core part of your marketing strategy today, you put yourself in a better position to retain customers tomorrow, forming a bond that will last far beyond the current COVID-19 crisis.
Leveraging Direct Mail For Your Automotive Services Business: An Overview
One of the most important things you can do to earn new customers in the wake of COVID-19 involves using direct mail to show how you’re willing to go above and beyond to offer everything someone needs during this difficult times, and then some.
People still have cars and even though they’re currently traveling less, those cars are still going to need repairs. As people slowly return to work, those automotive repair issues are going to become a bigger and bigger priority – which is why you need to be using targeted mailing today to let people know you’re still out there.
Send out collateral to let people know that you’re ready and waiting for them to come into the shop. Go into detail about the changes you’re making to your own infrastructure for the safety of your customers. Outline all of the ways in which you’ve pivoted in response to constantly changing circumstances, such as offering contact-free auto services and complimentary vehicle sanitizing with every repair. And don’t be afraid to announce new services that people are going to need when COVID-19 has finally left us by.
Communication has always been critical in terms of earning new business, but it’s especially important now when everyone’s lives have been upended. But whatever you do, don’t pretend that COVID-19 doesn’t exist in your direct mail materials. Instead, lean directly into it. Acknowledge what is going on and let people know that you’re aware what a difficult time this is for everyone. At the end of the day, we’re all in this together – and oftentimes that message of empathy and compassion is more than enough to win new business, regardless of what life happens to throw at us.
If you’d like to find out more information about how to use direct mail to win new customers for your automotive services business after COVID-19, or if you just have any additional questions that you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
