Yes, it’s absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others – it’s never too early to start thinking about (and executing) your spring marketing campaigns.
If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you’ll stay at the top of someone’s mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you’ll have exponentially increased the chances that the partner they seek out will be YOU.
Turning Prospects Into Loyal Customers: The Perfect Approach
Because people aren’t necessarily in the market for a landscaper right at the moment, the most important thing you can do with your seasonal marketing campaign involves building as much recognition for your business as possible. Start by sending out collateral to prospects who are most likely to be interested in your services that feature full color photographs of projects you’ve completed. Show someone what the right, professional touch can do for their home – before you know it, your prospects will be even more eager for spring to arrive than you are.
Likewise, leverage all of the targeted mailing best practices that are available to you to make sure that you’re going after the right types of customers in the first place. After all, WHO you mail accounts for 40% of your campaign’s success. Case in point, someone who lives in an apartment obviously isn’t going to be interested in your services. New homeowners, on the other hand, will be looking to put their own unique stamp on their new purchase – and you’d better believe that they’re looking for a reputable service provider exactly like you who can help.
In addition to who you mail, what you offer plays an equally important role. Captivate your perspective customers’ attention with appealing direct mail offers that will truly entice them to schedule that first service appointment. For the best results, never send offers with too many strings attached, and even consider including an additional referral offer for your prospects to share with their friends and family.
If you’d like to find out even more information about how landscapers can swing into spring and make sure that their direct mail seasonal marketing campaigns get off on the right foot, or if you’d just like to speak about the specifics of your own situation with someone in a bit more detail, please don’t delay – contact us today.
