Messaging Ideas That Work For Direct Mail image
The right messaging is critical to the success of your direct mail campaign. You can have the most attractive graphics and images, the perfect strategy, and better offers than any of your competitors, but bad messaging can sink the whole thing. The little things make a big difference when it comes to generating interest in your business, visits to your store or website, or even sales. Here are some ideas on how you can improve your direct mail messaging: MAKE YOUR MESSAGE EASY TO SKIM You’re busy, and so are your prospective customers. Assume that they won’t read every word, so only use the ones that count. The best way to get your point across is to break the information up so that ...
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