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Direct Mail Marketing is a great advertising tool that can not only advertise your business, but also create awareness of your company’s products and services. Unfortunately there are a lot of myths about direct mail marketing that might be keeping you from utilizing it to its full potential.  Here are the two most common myths: Printed Material is Expensive: No matter the size of your company, purchasing marketing can seem extremely expensive and daunting. Luckily with print marketing you are given many options. There are several ways that you can save money like the different types of paper stock, the finish of the paper you choose, and also the quantity of you order.   Digital Advertising and Social Media Have Taken Over:This is ...

Over time direct mail campaigns have proven themselves to be highly effective marketing tactic. While many companies only think about digital ads and the success they've seen in recent years, print mailers should not be forgotten and are still a driving force in brand awareness and growth. Many companies are still receiving high response rates with the use of direct mail. Even though we are in a time where brands are sending out more and more emails- sometimes several a day- consumers are actually spending less time reading them. Did you know that the average person only spends 10 seconds reading an email before deleting it? However, with direct mail, it has been noted that consumers will actually take more time ...

When it comes to being ready for the holidays, this means different things for different people. To the professional marketer or business owner it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services. Direct mail is a great way to achieve that. Studies show it produces a high return on your investment. In the U.S. alone, direct mail generates a nearly 30% median ROI. When you throw in the fact that Americans are set to spend over $700 billion this holiday season—well, you can see where this is going. Your sales expectations should be pretty high. And that’s a good thing because we’re going to help you achieve direct mail ...

Being a gym owner, there is no such thing as having too many new members. The way you market and attract these new members is very important to your gyms. However, not all marketing solutions work for your type of industry. That’s why it’s critical to find a marketing partner that understands how to develop turnkey solutions that include proven methods like direct mail. At Dynamicard, we will help you design, print and send gym direct mail to the people who are most likely to need and use your services. Direct Mail Options for Modern Clients Most prospective gym clients don’t have tons of time or desire to investigate every fitness facility in their area. This leaves them open to choosing the ...

One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you’re stuck in a rut. Don’t worry this is a natural part of the job we’re doing every day. Now that doesn’t mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you’ll want to keep in mind. How to Build a Better Marketing Campaign: One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make. You ...

Each year the home improvement industry continues to expand. It’s has become an industry where people are regularly spending hundreds of billions of dollars. This means that the competition for home improvement customers can be fierce, which is why you need to make sure your company’s name is always at the top. At Dynamicard, our goal is to offer marketing solutions that allow you to use the predictability and proven success of direct mail to increase your home improvement business. By partnering with us, you’ll have peace of mind knowing that your marketing is being handled by professionals. Spend more time doing what you do best, and let us handle your direct mail marketing. Fill out the contact form on this page, ...

Promoting your business is vital and helps with success. While many turn to digital strategies like social media and email there is still success when it comes to direct mail. There are several different ways a home business could use direct mail to get clients or customers: Catalog of products and services: This lets your potential prospects see everything you have to offer by sending them a catalog or list of what you offer. Consider including a coupon (#2) to encourage them to buy. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers. People like a good deal and it’s a great way to entice ...

Gone are the days of mass junk mail. Today’s savvy salons use mail to build relationships, and not just sell. Your clients like to receive mail. It makes them feel special and it shows that you care. Get the most from your mail Avoid expensive volume mailings. Small is beautiful and the secret to this is to keep it targeted, personal and relevant. Here are some ways that direct mail can help you nurture your clients and build valuable long term relationships: Missing you Mail is an ideal way to get clients back into your salon. Direct mail is less intrusive than a text, and more distinctive than an email. Also you know it will reach the client. Just a simple mailer card with a ...

The simple answer is No- but if we don't take advantage of the data and digital marketing technologies that have been developed over the last two decades, it could become an afterthought. Direct-mail marketing is more than catalogs, postcards and mass mailings. The reality is so much different today. Data-driven approaches have transformed direct-mail marketing and given it many of the opportunities that have powered digital marketing. Sadly too many direct-mail marketers aren't using the strategies and tools available to us to build our company value, enter new markets and give customers a well-rounded experience. We need to use direct marketing strategically, consider the interests of both our customers and our companies, and rely on technology to create the best mailbox ...

When it comes to being ready for the holidays, this means different things for different people. To the professional marketer or business owner it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services. Direct mail is a great way to achieve that. Studies show it produces a high return on your investment. In the U.S. alone, direct mail generates a nearly 30% median ROI. When you throw in the fact that Americans are set to spend over $700 billion this holiday season—well, you can see where this is going. Your sales expectations should be pretty high. And that’s a good thing because we’re going to help you achieve direct mail ...