Direct mail advertising can be an incredibly effective way to reach a broader audience and attract new customers to your business, no matter what your advertising budget is. Of course, whatever your budget, finding the best price on direct mail plastic postcards is one of the easiest ways to ensure that your marketing efforts produce the best return on your investment. With that in mind, here are three steps to take when evaluating direct mail postcard companies.

Request a Direct Mail Postcard Quote

When assessing any direct mail postcard company, the first step is requesting a quote tailored to your business’ specific needs and specifications. Any company unwilling to provide a detailed quote–or unable to do so for free–should be taken out of consideration. When requesting a quote, pay attention to how responsive the company is to your questions and how quickly they get back to you; these are both signs of how smoothly (or roughly!) the process will go if you do hire them.

Compare Total Direct Mail Postcard Prices

Once you’ve received quotes from several direct mail postcard companies, the next step is to compare them–but be certain to compare the total price you’re being quoted. A company that offers inexpensive direct mail plastic postcards may hide costs in pricey shipping charges or bloated tracking expenses that inflate the overall cost.

Understand How to Properly Evaluate Direct Mail Postcard Prices

Of course, at the end of the day, you can’t simply look at the cost of each plastic postcard mailer; you need to consider the cost of each new customer obtained through the use of that mailer, and that means you need to consider how effective each direct mail postcard company is. After all, an inexpensive plastic postcard mailer that draws in no new business will ultimately cost infinitely more than a direct mail postcard with a higher upfront cost.

At Dynamicard, we are proud to offer low prices on direct mail plastic postcards combined with cutting-edge expertise, responsive communication and reliable service. Whatever you are looking for in a plastic postcard mailer, our direct mail advertising and design team can help you create a postcard mailer that is effective and offers an excellent return on your marketing dollars. Find out more about our direct mail marketing services by contacting us today for a free quote.