At the end of the day, one of the most important things for you to understand is that your marketing strategy is only as successful as it is engaging. You could have something that is wonderfully designed, visually attractive and ultimately has an offer that is too good to be true… but if it isn’t all presented in an engaging, captivating package, people just aren’t going to pay attention.

Thankfully, technology has made this particular goal significantly easier over the last few years – particularly as it relates to your direct mail response rate.

Giving Your Direct Mail Marketing Strategy a Technological Injection

One of the best ways to use technology along with direct mail to make your marketing strategy more engaging is by capitalizing on cutting edge opportunities for cross-media marketing. Case in point: augmented reality.

Think back to the classic David Fincher movie “Fight Club,” where the protagonist walks around his home while on the phone with an employee from Ikea. Slowly, his apartment becomes filled with all of the wonderful items in the catalog – complete with information about the couches, sofas, end tables and more floating in the area.

That’s in an action comedy from 1999 – but thanks to augmented reality, you can now create a similar effect. Another example of this takes the form of 19 Crimes wine, which now features bottles that “come alive” thanks to augmented reality when customers point their smartphone cameras at them. The characters on the bottle start to move and tell a story on your phone, creating an experience that immediately separates 19 Crimes from its competitors.

You should be doing the exact same thing to engage prospects by adding QR codes to your direct mail collateral that will instantly transport them to your augmented reality applications. The key is that you need to allow your audience to feel like they’re a part of the action – like they’re having an experience via your marketing that they’re just not going to be able to get in any other way. That’s how you use technology to make your marketing more engaging, and that’s how you turn a potential customer into a satisfied, repeat buyer in the easiest way possible.

If you’d like to find out more information about incorporate direct mail along with your technological efforts to make your marketing campaigns more effective, or if you have any additional questions that you’d like to discuss with someone in a little more detail, please don’t delay – contact us today.

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