If you had to make a list of some of the industries that are becoming increasingly competitive with each passing day, restaurant delivery services would undoubtedly be right at the top. Thanks to the rate at which technology continues to advance, it’s easier than ever to get the critical infrastructure of such a service off the ground. However, that means that competing services are cropping up all the time – which is problematic when you’re dealing with already razor-thin profit margins.
The right marketing campaign, however, can very well be the key value differentiator that you need when you need it the most. If you truly want to make the most of your marketing strategy in an effort to improve your response rate, however, there are a few key things you’ll need to keep in mind.
Better Marketing for Restaurant Delivery Services
It doesn’t matter whether you’re considering using one of the increasingly popular third-party restaurant delivery services or if you’re going to manage your deliveries in-house – you still need to consider the challenges involved with marketing your new and expanded services.
You need a way to make an excellent first impression, for example – one that both announces your new service offerings AND that proves to people why yours in particular is worth their time. Luckily, direct mail and targeted mailing opportunities are your chance to accomplish precisely that.
With the right targeted mailing campaign, you can easily send collateral to the people in your geographic area who are most likely to be interested in a service like yours. You might send out promotional materials to existing satisfied customers, for example, letting them know that even if they don’t feel like leaving the house tonight they can still enjoy some of your food. Offer them some type of discount if they have their next meal delivered as an incentive for trying your newly expanded services.
Direct mail in particular does more than just get your message out – it’s powerful because it’s also tangible in a way that emails or apps are not. People can put your restaurant delivery mailer up on the refrigerator or keep it nearby so it’s at the front of their mind when the mood strikes. It’s not easy to ignore like most digital collateral, which can make all the difference in the world. Additionally, adding a QR Code that links directly to your online ordering portal, or your menu on a third-party app, makes placing their order even more convenient.
If you’d like to find out more information about marketing tips for restaurant delivery services, or if you have any additional questions you’d like to see answered in a bit more detail, please don’t delay – contact us today.
