Categories ArchivesRestaurant Marketing

These New Year’s Promo Ideas Can Help Your Business Perform image

New Year's Marketing

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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The Key to Better Holiday Marketing for Your Restaurant image

Restaurant Holiday Marketing

Restaurants aren't necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn't embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind... and by now, you can probably see where this is going. If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else's, you need to kick your holiday marketing into high gear and you need to do it TODAY. Taking Your Restaurant Holiday Marketing to the Next Level Keep in mind that one of the core keys to ...

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Why Direct Mail Continues to Work for Restaurants image

According to one recent study, the restaurant industry as a whole will bring in about $863 billion in sales by the end of 2019. Yes, running a restaurant is difficult and sure, a large number of them fail. But if you can establish a solid foothold for yourself, especially in those fragile early days, there's essentially no limit to what you'll be able to accomplish. For years, restaurants have been leveraging direct mail as a core part of their restaurant marketing campaigns to do precisely that. It's a powerful technique when utilized correctly, and this is true for a number of reasons that are certainly worth exploring. The Power of Direct Mail Restaurant Marketing: Breaking Things Down When restaurants use collateral like plastic ...

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Marketing Tips for Restaurant Delivery Services image

If you had to make a list of some of the industries that are becoming increasingly competitive with each passing day, restaurant delivery services would undoubtedly be right at the top. Thanks to the rate at which technology continues to advance, it's easier than ever to get the critical infrastructure of such a service off the ground. However, that means that competing services are cropping up all the time - which is problematic when you're dealing with already razor-thin profit margins. The right marketing campaign, however, can very well be the key value differentiator that you need when you need it the most. If you truly want to make the most of your marketing strategy in an effort to improve ...

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The Top Restaurant Direct Mail Fails to Avoid image

Direct mail is a perfect way to not only leverage the power of targeted mailing to your advantage for your restaurant, but it can also help improve your response rate and your ultimate ROI at the exact same time. It is not, however, a silver bullet. Case in point: there are a few key restaurant direct mail fails that you will do well to avoid at all costs moving forward. Mistake #1: The Fast Expiration Date On the one hand, the logic is somewhat sound: if you want to create a sense of urgency for your restaurant, you want to have an offer that inspires people to act sooner rather than later. That might include sending out a coupon with a ...

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Restaurant Grand Opening Marketing Strategy image

The day has finally arrived. You've worked harder than ever, you've put in long hours and now, thankfully, your restaurant is about to open. As this day approaches, remember that direct mail is the most successful tool you have available to you in order to both geographically and demographically target the people who are most likely to become repeat customers for your business. If you truly want to use your marketing to make the most out of your restaurant grand opening, there are a few key tips you'll want to explore. Building the Best Restaurant Grand Opening Ever One of the keys to building your marketing strategy to support a restaurant grand opening involves the realization that this isn't something you're ...

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Increasing Restaurant Revenue with Direct Mail image

Any seasoned marketer will tell you that in terms of response rates and return on investment (ROI) alone, the choice between targeted mailing vs. digital offers for your restaurant isn't actually much of a choice at all. Only targeted direct mail campaigns, coupled with a consistent and forward-thinking marketing strategy, will generate you the types of increased revenue you need when you need it the most. Making Targeted Mailing Work For You One of the best ways that you can increase your restaurant revenue with direct mail comes by way of the unique opportunity to target new movers in your area. People move into your city all the time - people who might not have local friends or family members, and ...

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