Restaurants aren’t necessarily seasonal businesses by their nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Part of the fun of the holidays is getting together with people we might not get to see every day. A large chunk of THAT usually involves sharing a delicious meal of some kind… and by now, you can probably see where this is going.
If you really want to make sure that people share that delicious meal with YOUR restaurant as opposed to someone else’s, you need to kick your holiday marketing into high gear and you need to do it TODAY.
Taking Your Restaurant Holiday Marketing to the Next Level
Keep in mind that one of the core keys to success in terms of your seasonal marketing involves your ability to get your customers – and your business itself – into that holiday spirit. To that end, holiday marketing is a lot like traditional restaurant marketing, but with a few key twists.
Don’t just offer promotions, for example – offer promotions that directly tie into the holidays themselves. You could offer a discount to local area businesses when they host their holiday party at your restaurant, or waive the room fee for any private parties with with a minimum spend amount. You could even add certain menu items as seasonal exclusives that people won’t be able to get during any other time of year.
Likewise, you’ll want to tie in all of your direct mail collateral with the holidays by way of plastic postcards and other collateral. At DynamiCard, we offer a very popular holiday ornament mailer that includes a promotional pop-out card, which doubles as an effective piece of marketing AND as something that your customers can display on their tree during the holiday season. It’s a great way to both embrace the holidays AND seasonal marketing at the same time!
We also offer products like gift cards, with optional magnetic striping and variable barcoding. You could offer a gift card promotion such as a complimentary $10 promo card for every $100 worth of gift card sales. Advertise your limited gift card promotion to your existing, satisfied customers as in incentive to share their love of your restaurant with friends and family. It’s a perfect opportunity to really spread the holiday spirit, while making the type of impact people won’t soon forget.
If you’d like to find out more information about holiday marketing ideas for your restaurant, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
