Categories ArchivesDirect Mail Marketing Strategy

How To Generate Insurance Leads With Direct Mail image

Did you know that direct mail requires 21 percent less cognitive effort than other forms of marketing? This means that messages are absorbed faster and require less of an effort from recipients, making direct mail a highly efficient way of engaging prospects. Brand recall is also 70 percent higher for those who received direct mail over those recipients who only saw advertisements on other platforms. If you’re an insurance agency that wants to succeed with your next direct mail campaign We have created this list to show you how our direct marketing insurance services can help. Here are four insurance related direct mail tips to help you take advantage of these trends and drive a strong response rate. Personalize your content ...

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Direct Marketing Tips To Drive Insurance Sales image

If you’re an insurance agency that wants to succeed with your next direct mail campaign, Dynamicard has created a list to show you how direct marketing services can help your insurance company. We have provided you with some insurance related direct mail tips to help you take advantage of these trends and drive a strong response rate. Make Yourself Known Instead of waiting around for new clients to find you make yourself known. When someone needs a new insurance policy, it’s likely that they’ll go with a brand that they’ve heard of and interacted with in some way. That’s why agencies that actively and consistently market to their audiences have a competitive edge over the ones that rely solely on referrals. One of ...

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Top 10 Stats About Direct Mail Marketing image

When it comes to direct mail marketing there are some statistics that highlight just how effective they can be. Despite what many professionals tend to believe, it’s still an effective way of promoting a business. Some of the more notable statistics include: Currently the response rate for direct mail is 4.9%. This is the highest it’s been in over a decade. Averaging a 15.1% response rate- letter-sized mail received the most responses The average cost per response with direct mail is $49.20. Direct mail ties with social media as the second most used medium, with 57% of people using it. A staggering 81% of survey respondents plan to maintain or increase their direct mail usage in the future. When making a purchasing decision, 76% of consumers trust ...

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6 Direct Mailing Campaign Ideas For Dentists image

Direct mail campaigns can be an effective way to reach prospective patients in your area. We have provided 6 campaign ideas on how to help you make the most out of a direct mail marketing campaign for your dentistry  1. Offer a Great Deal One of the most successful strategies when it comes to direct mail campaigns is to offer a discount. It is a good strategy to send prospective patients mailers with discounts for new patient exams, free cleanings, or other offers that are likely to appeal to your target market. To keep promotions from hitting your bottom line too heavily, consider offering discounts only with paid services. For example, you could offer free sealant with every new patient exam. If ...

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The Fitness Business and Direct Mail Marketing image

If you are looking for the most effective form of gym and fitness marketing then you need to consider direct mail marketing. You will be surprised to find out that it actually produces a high response rates from prospects in your local neighborhoods. With direct mail marketing you can target the prospects you want based on the client or member that your product appeals to. You are able to narrow down you potential members by income, age, household makeup, health, particular neighborhood, lifestyle characteristics and business profiles. Having the proper implementation of a direct mail advertising campaign can be the difference in your targeted customer choosing you over the competition. You are able to build a good mix of ...

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Home Improvement Mailers for Your Business image

Each year the home improvement industry continues to expand. It’s has become an industry where people are regularly spending hundreds of billions of dollars. This means that the competition for home improvement customers can be fierce, which is why you need to make sure your company’s name is always at the top. At Dynamicard, our goal is to offer marketing solutions that allow you to use the predictability and proven success of direct mail to increase your home improvement business. By partnering with us, you’ll have peace of mind knowing that your marketing is being handled by professionals. Spend more time doing what you do best, and let us handle your direct mail marketing. Fill out the contact form on this ...

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Landscapers & Lawncare: How Dynamicard’s Direct Mail Services Can Help image

There are close to half a million landscaping professionals in the United States, and their ranks are expected to grow by more than three percent annually. This makes landscape a pretty lucrative industry, but also a very competitive one. In order to make sure your company is on top, the use of landscaping direct mail campaigns is a must. Contact Dynamicard today to find out how our team of designers, printers, and mailing pros can help you reach more prospective customers. Direct Mail Keeps Your Landscaping Services Front and Center The use of Direct mail harnesses human psychology and expected reactions in order to get you the brand recognition and leads you want. It’s no secret that the more times your company’s ...

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Best Practices For Direct Mail Design image

To make sure you get a better conversion rate and ROI your direct mail needs to stand out and give the desire for the customer to take action.  Every part of your custom direct mail piece should follow what we feel are the best practices for direct mail design. These direct mail pieces should be Be attention grabbing Be engaging Create a desire Prompt action Direct mail plastic postcard mailer design is all about creating that desire to prompt an action. The action of the consumer popping out the trackable card to bring to the consumer. This increases your chances of success and a good ROI, here are some direct mail design best practices to consider when planning your campaigns. Engaging Your ...

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Your Fast Food Restaurant’s & Holiday Marketing Campaign: How Dynamicard’s Direct Mail Services Can Help image

Fast food restaurants aren’t necessarily a seasonal businesses by nature, but that does NOT mean that you shouldn’t embrace that holiday spirit. Hwne it comes to holiday fun, that usually means sharing a delicious meal with your friends and family. Unfortunately fast food restaurants aren't the typical place to share this kind of meal with. However, that doesn't mean that you shouldn't try to bring customers into your fast food restaurant.  Now it is never too early to launch your holiday marketing, and you need to start as soon as possible. Taking Your Fast Food Restaurant Holiday Marketing to the Next Level Now keep in mind that there is a major difference between a fast food restaurant and a typical ...

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How to Market during the Holidays for Your Breakfast Restaurant With Dynamicard’s Direct Mail image

Breakfast is the most important meal of the day. Almost as important as making sure your customers see your breakfast spot as an essential part of their holiday. One thing that makes the holiday season so enjoyable is the fun of getting together with people we might not get to see every day. Usually this experience happens among a shared meal, so it is important to make sure that these customers have this experience in YOUR restaurant  instead of someone else’s. In order to make sure that your restaurant is the dining of choice, you will need to kick your holiday marketing into high gear, and you need to start today. Take Your Restaurant Holiday Marketing to the Next Level One ...

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