Direct Mail Marketing Strategy Archives - Page 2 of 16

How COVID-19 Will Impact Short-Term Rental Management Marketing image

While it's absolutely true that nearly every industry you can think of has been totally upended by the COVID-19 crisis, it's equally fair to say that vacation rentals and other short-term rental opportunities have had it worse than most. During a time when most people were actually prohibited from leaving their homes for months on end, understandably vacation rentals were the furthest thing from their minds. But with more and more lockdown orders being lifted every day, that's not going to be true for very long - and NOW is the time to strike while the iron is hot! Using Targeted Direct Mail to Recover Stronger Than Ever By far, you need to understand that targeted mailing is about to become an ...

What Golf Courses Need to Know About Marketing After COVID-19 image

Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again - which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve. Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind. Proactive Direct Mail is a Game-Changer By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do ...

How Pest Control Services Can GAIN Clients in the Post-COVID Era image

Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their "normal" lives as best as possible. This, of course, means that they're going to be looking into a lot of those services they may have overlooked during quarantine - with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things ...

What Pizzerias Need to Know About Customer Loyalty Following COVID-19 image

Believe it or not, pizzerias and pizza restaurants have actually done better than most during the COVID-19 pandemic because their services have always been carry-out and delivery-based in nature. They were already set up to handle this "new normal" that we now find ourselves in, and many of them are understandably grateful for that. Having said that, they're now suddenly competing with a lot of other restaurants in their area for the same services - even some who they may not have considered direct competitors before. So how do they make the most out of the brave new world we find ourselves in post-COVID-19? By building as much customer loyalty as possible, and direct mail is absolutely how you do ...

How Direct-to-Consumer Retailers Can Recover From COVID-19 image

Direct-to-consumer retailers have a naturally more intimate experience with their target audience because there are fewer touch points between themselves and those sales they're trying to amass. You don't have to worry about wholesalers, distributors and other businesses - all that stands in between you and your consumer is the strength of your marketing campaign. Yet, in the era of COVID-19 consumer spending has understandably experienced a decrease, and direct-to-consumer retailers may be among those struggling the most to keep their businesses afloat during these uncertain times. Therefore, if you really want to drive sales with the most effective direct-to-consumer marketing campaign that you can, there are a number of key things you'll want to keep in mind. Drive Sales by Taking ...

Purposeful Real Estate Marketing in the Wake of COVID-19 image

While it's absolutely true that the majority of Americans are still under stay-at-home orders across the country, those restrictions are starting to be lifted slowly but surely. Soon, COVID-19 will officially (and thankfully) be behind us, which can mean only one thing: we're all about to figure out what this "new normal" that we'll be settling into really looks like. For business of all types, it's imperative to begin the process of reaching out to both current and prospective customers, offering a reassuring message about how you're all in this together. This is especially true in terms of real estate marketing, which was already more relationship-based than most. Of course, you'll want to proceed with a certain amount of caution - ...

Reopening Your Restaurant After COVID-19 Using Direct Mail image

It's safe to say that life is going to be very, very different once COVID-19 has finally left us behind... and restaurants in particular are going to be impacted more than most. People have been getting by for weeks without dining out, to the point where many will wonder if it's a big priority anymore once states begin to lift their lockdowns. As a restaurant owner, you can absolutely leverage direct mail to help remind people of the value that you offer beyond just a good meal - but you'll have to keep a few key things in mind while you do it. Reopening Your Restaurant: What You Need to Know By far, the most important thing to do to prepare for ...

Your State is About to Reopen. Here’s What Retailers Need to Do Next. image

Although many states have been on full lockdown orders for weeks with non-essential businesses closing left and right due to COVID-19, it looks like that period may soon be coming to an end. Many states have announced slow plans to re-open sooner rather than later, which can mean only one thing: the great retail reopening is about to begin. But without the right infrastructure in place for your retail business, you can't just expect things to return to normal with the ease of flipping a light switch. You need to start preparing for that inevitability as quickly as you can, and direct mail is going to be a big part of how you do it. Restarting Your Retail Business the Smart ...

Earning New Automotive Service Customers During COVID-19 image

One of the most important things to understand about the current COVID-19 epidemic is that, sooner or later, it's going to end. It may not happen as quickly as we'd like, but life will eventually return to something resembling "normal" for many people. In the meantime, your automotive services business remains an essential part of daily life. By leveraging direct mail as a core part of your marketing strategy today, you put yourself in a better position to retain customers tomorrow, forming a bond that will last far beyond the current COVID-19 crisis. Leveraging Direct Mail For Your Automotive Services Business: An Overview One of the most important things you can do to earn new customers in the wake of COVID-19 ...

Summer Camp is Coming Up. Let’s Fill That Roster TODAY! image

The warm summer months are almost here yet again, which can mean only one thing: now is the time for recreational youth camps to kick their seasonal marketing efforts into high gear. If you wait until June to start marketing your summer camp, parents will likely have already made their decision weeks ago - meaning that your enrollment rates are going to suffer. However, if you start planning your seasonal marketing NOW, there's truly no limit to what you'll be able to accomplish - and that is a tremendously exciting position for any youth-related organization to be in. Seasonal Marketing for Summer Camps: Breaking Things Down One of the biggest boosts that direct mail advertising can have on your summer camp enrollment ...

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