Categories ArchivesDirect Mail Marketing Strategy

Why Use Direct Mail Marketing? image

The best real estate marketers will utilize direct mail campaigns to find new leads in order to effectively grow their businesses. A real estate direct mail marketing campaign will allow you to: Form Direct Connections: Mail allows you to get in contact with motivated sellers directly, cutting out the need for a middleman. This can make your campaign more personable and help you build a connection with potential sellers. Achieve Local Results: Direct mail helps you get in touch with people from inside your local market. This can help you secure deals in your area and build up a positive reputation as an investor, thus leading to more clients over time. Distribute A Tangible Resource: Sending a letter in the mail may seem old-fashioned, ...

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Reasons Why Direct Mail Marketing is A Smart Choice for Real Estate Agents image

In real estate, direct mail works. You are likely to have not only seen it in action, but have probably received direct mail from a real estate agent before. A real estate agent is likely to send a plastic postcard mailer, magnet, or other pieces of collateral to your home. Where as a mortgage broker or real estate investor might send a letter outlining a specific offer. There are many reasons why direct mail is a great choice for the real estate industry, including: A Local Connection With Potential Clients When it comes to real estate, one of the prime considerations is locality. Buyers and sellers want to work with people that are local market experts, because people understand that zip codes, ...

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Quick Tips for Effective Real Estate Direct Mail Marketing image

Let’s dive into some quick tips that will help direct mail real estate campaigns to achieve their goals and connect with their ideal customers.  To maximize the ROI of your campaigns and give yourself the best chance of securing valuable clients, consider: 1. Think Local & Relevant  As we discussed, our clients want to know that you have helped others to sell their homes within their market, or have connected with other families with the perfect homes for them.  Injecting geographic information into your direct mail campaigns can be a great way to grab the recipients’ attention.  2. Leverage the Time-of-Year We’ve already covered how the holiday season and summer months are the busiest for real estate agents and firms.  Knowing that gives real estate marketers ...

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Kickstart a Winning Direct Mail Campaign image

Who should be your target audience? Before you start printing your direct mail, you need to decide who will be the recipient of those letters. Instead of hitting every home in an area, mail to people who fit a certain profile. According to Joy Gendusa, CEO of PostcardMania, “You have to get the idea that ‘marketing is persuasion’ out of your head. You aren’t convincing someone to buy from you. You are showing the recipient of your card why you are the best choice in your industry.” This quote perfectly summarizes why you should be targeting specific lists.In an ideal world, you would only mail to people who are already interested in what you offer! You can improve your response and conversion rates by ...

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Effective Postcard Marketing Techniques For Your Salon or Spa image

business can survive if customers don’t know it exists. A strong marketing strategy is therefore an important part of growing your local customer base, and there are several options to explore, both online and in the real world. This is when you should consider postcard marketing. When you promote your salon or spa business directly through direct mail you are increasing your opportunities to generate leads as well as bring past customers to return. Here are a few effective postcard marketing techniques to try: Incredible graphicsPostcards are a visual medium, so the images you use are an important part of catching a recipient’s attention in order to deliver your message. Salons and spas, in particular, can make a good impression through beautiful ...

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Why your clients love Direct Mail Marketing image

Email and social media are typically the first thought that pops into people's head when they think about marketing. But you might be fooled into thinking that traditional posts like direct mailers has lost its touch. Sure, an email is convenient, quick to send, and free, but there’s nothing quite like the thought which goes into sending snail mail, and clients are first to appreciate this extra effort. WHY SNAIL MAIL MARKETING? Did you know that Google actually mailed out Adwords vouchers in the mail because even they have come to realize something – snail mail gets read. Consumers actually open direct mail, and this likely due to them receiving such little post these days that receiving real mail gets us ...

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Direct Mail Ideas for Salons and Spas image

Gone are the days of mass junk mail. Today’s savvy salons use mail to build relationships, and not just sell. Your clients like to receive mail. It makes them feel special and it shows that you care. Get the most from your mail Avoid expensive volume mailings. Small is beautiful and the secret to this is to keep it targeted, personal and relevant. Here are some ways that direct mail can help you nurture your clients and build valuable long term relationships: Missing you Mail is an ideal way to get clients back into your salon. Direct mail is less intrusive than a text, and more distinctive than an email. Also you know it will reach the client. Just a simple mailer card with a ...

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Tips to Make Your Chiropractic Direct Mail Campaign A Success image

There are several reasons why direct mail is a successful marketing channel for chiropractors. For one, print media like postcards have a greater emotional impact on consumers than digital advertisements do. Chiropractic has a largely emotional appeal for most patients; they want to return to the lifestyle they had before pain started getting in the way. Also, people tend to take their time when they consider visiting a chiropractor. They’ll keep a postcard with a coupon attached until they’re ready to pull the trigger, where as most other forms of advertising can’t be held onto like that. Here are some tips your direct marketing campaign: Focus on your Benefits: When you are writing the content for you mailer, the message is very ...

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Direct Mail Strategy For Your Practice image

A successful strategy for many chiropractors is to send direct mail to your patients and community. Direct mail has many advantages as it isn't too expensive and has a high ROI. We have provided some direct mail strategies that every chiropractor should consider: New Patient Marketing Strategy  Send mailers throughout the community: You can target very specific zip codes and neighborhoods with postcard offers for your clinic. You might catch prospective patients that are new to the area or weren't aware of your practice. Now the cost for this can be high as you don't have a specific target and are sending mailers out to a huge audience. You might risk sending them to people that are already patients or people not ...

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Why Your Franchise Restaurant Needs a Direct Mail Campaign image

If you had the opportunity to increase the response rate of your multi-unit restaurant franchise's marketing campaign would you take it?  If you answered yes, then you need to try direct mail marketing. Even though digital outreach has continued to gain speed, there is still plenty of room and success for print-based marketing. Direct mail marketing being the front runner for print based marketing.  Whether you are preparing to launch a new advertising plan for your new or existing eatery or trying to feature a new menu item or special a direct mail campaign can generate some much-needed visibility and buzz for your business. We have provided you with some tips on starting a success direct mail marketing campaign.  Targeted Messages It is ...

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