Categories ArchivesDirect Mail Marketing Strategy

Advertising Your Fast Casual Restaurant to Millennials image

Fast Casual Restaurants

One of the most important things to understand about restaurant marketing is that no two establishments are created equally. Fast casual eateries, for example, have an entirely different set of challenges to contend with than traditional full-service restaurants and their direct mail marketing campaigns need to play directly into that fact. The millennial generation in particular seems to have embraced fast casual dining with open arms so if you truly want to play to that audience (and make no mistake, you should), there are a few key things you'll want to keep in mind. A New Era of Fast Casual Is Upon Us By far, the most important thing you can do to both attract millennials to your fast casual restaurant and ...

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Want to Garner the Attention of the Boomers? Here’s How You Do It image

Baby Boomers Marketing

Did you know that within the next five years, there will be more Americans over the age of 65 than there will be kids under the age of 15? It's true - the Baby Boomer generation is more powerful than ever and if you really want to target them with your marketing strategy, there are a few key things you should know. The Generational Marketing Strategy You Need Has Arrived When speaking to any audience, one of the most important things you can do involves tailoring your marketing copy to play directly into the things that they're concerned about. For Baby Boomers, they're increasingly occupied with products and services that can help them live independently all throughout their twilight years. Therefore, ...

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Digital Marketing Alone Isn’t Enough… Think Omni-Channel For Results image

Omni-channel Marketing

Some people operate under the assumption that, since so much of our lives are digital these days, our marketing needs to become the same. Direct mail is meaningless in a world where everyone is carrying around smartphones all day long. Simply put, those people are wrong. Digital marketing has its benefits, but it alone is not enough to get this particular job done - nor will it ever be, for a number of reasons that are certainly worth exploring. Overcoming the Challenges of Digital Marketing By far, the biggest hurdle you have to overcome in terms of digital marketing success has to do with the fact that people's attention is more fractured than ever these days. We're being bombarded by marketing messages at ...

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How Savvy Restaurateurs Market Their New Ghost Kitchen Offerings image

Ghost Kitchens

Ghost kitchens, also commonly referred to as virtual kitchens, are a relatively new phenomenon that have really picked up steam over the last few years in particular. It's a term that refers to an environment where workers only prepare delivery orders - there are no tables, front of house staff or other elements of a "traditional" restaurant of any kind. The thing is, there's also little signage or other "outreach" materials because everything is handled via platforms like Uber Eats and DoorDash. So how are savvy restaurateurs getting the word out about their new startup during a period where more competitors are cropping up every single day? With the right content marketing strategy, of course. Getting the Ghost Kitchen Ready for Prime ...

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A New Era of Audiology Marketing Has Arrived image

Audiology Marketing

For audiology practices in particular, direct mail marketing is more than just an opportunity to have a conversation with a potential new crop of patients. It's also one of the keys to successfully growing your practice in the modern era. It's the perfect opportunity to not only show people what you do but why it's so important - and it's an idea that you can put to good use in a number of key ways that you should definitely know more about. Better Audiology Marketing Begins Today By far, the most important thing you can do to really take your audiology marketing efforts to a new level involves first determining your specific niche within the industry. At that point, you can become ...

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Winter Marketing Opportunities for Automotive Repair Businesses image

Automotive Marketing

Every type of business experiences seasonal fluctuations, and automotive repair is certainly no different. But if you're worried that the impending winter will mean people stop coming into your shop, you absolutely shouldn't be - at least, not with the right direct mail marketing strategy at your side. In fact, there are a wide range of winter marketing opportunities for automotive repair that are absolutely worth capitalizing on - you just need to keep a few key things in mind. Better Marketing for Your Automotive Repair Business By far, the success of any automotive repair business is built on trust - and that's not something you can create if you're ONLY interested in selling services. Therefore, part of your seasonal marketing campaign's overall ...

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How to Keep Your Restaurant Busy Into the New Year and Beyond image

Restaurant Marketing

A lot of times, restaurants in particular don't really have any difficulty keeping a steady stream of new customers flowing in the door during the holiday season. But for many, January is historically the beginning of a slow period... but that is NOT something you have to let happen to you. In fact, by slightly adjusting the way you build your marketing strategy as we go into the New Year, you can keep your restaurant busy before, during and AFTER the holidays, too! Post-Holiday Restaurant Marketing: Here's What You Need to Know By far, one of the best ways to empower your restaurant marketing is to start running birthday promotions using targeted direct mail. Not only is this an effective way to ...

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These New Year’s Promo Ideas Can Help Your Business Perform image

New Year's Marketing

One of the great things about seasonal marketing campaigns is that they naturally bring with them something of a breath of fresh air. As opposed to the more general campaigns that you might run during the summer, these tie directly into the topic on everyone's mind: the holidays. This is particularly true when it comes to New Year's, which some people look forward to all year long. But make no mistake - no business is too niche to capitalize on the right New Year's marketing strategy. In fact, there are a few key tips that work well for absolutely any business that you're definitely going to want to know more about. The Secret to New Year's Marketing Is Here If nothing else, ...

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Empower Your Cosmetic Surgery Clinic in the New Year image

Cosmetic Surgery Marketing

December is (somehow) almost upon us yet again, which can only mean one thing - 2020 is right around the corner. Because of this, many New Year's seasonal marketing campaigns are about to kick into high gear across the country - and if you're not already thinking about YOURS, now would be an excellent time to start. Just because you're operating a cosmetic surgery clinic - an industry admittedly more niche than most - DOESN'T mean that seasonal marketing is off the table for you. In fact, it can be a great way to generate new business in a number of ways that are certainly worth taking a closer look at. Putting the New Year to Work For You Going into the ...

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Who’s Responding to Direct Mail? image

Responsive Prospects

When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you know precisely who you're sending a piece of direct mail collateral to - often with a high degree of accuracy. But who, exactly, is the type of person most likely to respond? Once you figure that out, you have practically everything you need to take your direct mail marketing efforts to a bold new level. Who is Responding to Direct Mail? Breaking Things Down According to one recent study, the average Millennial says that they've responded to a direct mail marketing campaign at some point within the last 2.4 months - which, for the record, is ...

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