Categories ArchivesDirect Mail Marketing Strategy

Is Your Real Estate Direct Mail Marketing In A Rut? image

Rejuvinate your Real Estate

One second you feel like your direct mail marketing campaign is a wealth of creativity, and then the next second you feel like you’re stuck in a rut. Don’t worry this is a natural part of the job we’re doing every day. Now that doesn’t mean you should just accept this fact and not try to change it. If you are truly trying to avoid a direct mail rut, then there are a few tips you’ll want to keep in mind. How to Build a Better Marketing Campaign: One of the most effective ways to avoid being stuck in a direct mail marketing rut is to go directly against your instincts and any doubts you have on all decisions that you make. You ...

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How Direct Mail Can Benefit Your Home Improvement Business image

Each year the home improvement industry continues to expand. It’s has become an industry where people are regularly spending hundreds of billions of dollars. This means that the competition for home improvement customers can be fierce, which is why you need to make sure your company’s name is always at the top. At Dynamicard, our goal is to offer marketing solutions that allow you to use the predictability and proven success of direct mail to increase your home improvement business. By partnering with us, you’ll have peace of mind knowing that your marketing is being handled by professionals. Spend more time doing what you do best, and let us handle your direct mail marketing. Fill out the contact form on this page, ...

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Can You Use Direct Mail For Your Home Business? image

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Promoting your business is vital and helps with success. While many turn to digital strategies like social media and email there is still success when it comes to direct mail. There are several different ways a home business could use direct mail to get clients or customers: Catalog of products and services: This lets your potential prospects see everything you have to offer by sending them a catalog or list of what you offer. Consider including a coupon (#2) to encourage them to buy. Discounts and specials: Instead of just sending a card or letter introducing your product or service, why not include a special deal such as a percentage off for first-time customers. People like a good deal and it’s a great way to entice ...

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Utilize Direct Mail in your Salon and Spa image

Salon and Spa

Gone are the days of mass junk mail. Today’s savvy salons use mail to build relationships, and not just sell. Your clients like to receive mail. It makes them feel special and it shows that you care. Get the most from your mail Avoid expensive volume mailings. Small is beautiful and the secret to this is to keep it targeted, personal and relevant. Here are some ways that direct mail can help you nurture your clients and build valuable long term relationships: Missing you Mail is an ideal way to get clients back into your salon. Direct mail is less intrusive than a text, and more distinctive than an email. Also you know it will reach the client. Just a simple mailer card with a ...

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Is Direct-Mail Marketing Dead? image

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The simple answer is No- but if we don't take advantage of the data and digital marketing technologies that have been developed over the last two decades, it could become an afterthought. Direct-mail marketing is more than catalogs, postcards and mass mailings. The reality is so much different today. Data-driven approaches have transformed direct-mail marketing and given it many of the opportunities that have powered digital marketing. Sadly too many direct-mail marketers aren't using the strategies and tools available to us to build our company value, enter new markets and give customers a well-rounded experience. We need to use direct marketing strategically, consider the interests of both our customers and our companies, and rely on technology to create the best mailbox ...

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Direct Mail Marketing Ideas For The Holiday Season image

Ideas to Improve Your Holiday

When it comes to being ready for the holidays, this means different things for different people. To the professional marketer or business owner it usually means taking advantage of a typically strong spending season by selling large quantities of your products or services. Direct mail is a great way to achieve that. Studies show it produces a high return on your investment. In the U.S. alone, direct mail generates a nearly 30% median ROI. When you throw in the fact that Americans are set to spend over $700 billion this holiday season—well, you can see where this is going. Your sales expectations should be pretty high. And that’s a good thing because we’re going to help you achieve direct mail ...

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Holiday Mailing Tips and Tricks image

Tips & Tricks

The holidays are here, and it’s never too late to create a marketing campaign that will entice your potential buyers to do business with you. The shopping frenzy is all around us, and it is important to know how to take advantage of it all. The holiday season is THE most important shopping seasons throughout the year, and it is also the period when people spend the most. It’s crucial to take advantage of this time within your business. Direct mail is a powerful tool for this, as most Americans open their mail the day they receive it, making it an extremely affordable, and efficient way of promoting your business. The best way of achieving that is this: Make Your Direct Mail ...

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Reasons To Still Use Direct Mail Marketing For Your Business image

Direct Mail Marketing

While you might think of direct mail as an outdated medium, with technology and automation bringing a new life to the channel. But in a sea of spam emails and targeted ads stand out with direct mail marketing. Here are some reasons why direct mail is a great option for your next holiday campaign: Provides a strong ROI to marketersStudies find that marketers get the best results with direct mail, across all engagement types. Cost efficientDigital channels have competitive pricing structures which can be affected by seasonality. Direct mail has consistent pricing, all year long. Provides a lasting impactThe average piece of marketing mail is kept for 17 days. Having a longer self life can increase your impression and conversion rates. Stronger recollectionBecause direct mail ...

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Ways to Use Direct Mail During the 2021 Holiday Season image

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While direct mail is an extremely effective channel, it requires a focused strategy. Ensure your mail stands out from the mailbox with these tips: Keep is simple and relevantDon’t try to fit too much on the page. Favor recognition, above all else, and drive people to take action in other channels. Increase the impact of your direct mail by tying it to customer actions. Be offer focusedWhile it’s tempting to focus on the fact that the average consumer was projected to spend over $1000 last holiday season, the truth is that most shoppers are looking for a deal. Make sure your offer is enticing. Make sure to reach your audienceSending mail to undeliverable addresses increases your postage costs and reduces your ability to ...

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Strategies for Successful Holiday Direct Mail Marketing image

Strategies for Successful Holiday

It’s Crunch Time It is time to capitalize on the busiest time of year for shopping by increasing your marketing efforts this holiday season. The earlier you get your message out to consumers the better your chances are of attracting new customers for the following year. You’ll give your business a boost during the holiday season as well. Capture their attention with a carefully planned and executed holiday direct mail marketing campaign. Let’s take a look at ten easy things you can do to improve your marketing campaigns this holiday season. Use Oversized Direct Mail Help catch your consumers attention to your offer Capture consumers’ attention and show them just the important information. Such as, who you are, why they should shop at ...

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