referral programs Archives

Seasonal Marketing for Landscapers image

Yes, it's absolutely true that winter is firmly upon us and that low temperatures are gripping many parts of the country. But savvy landscaping businesses in particular know one truth among all others - it's never too early to start thinking about (and executing) your spring marketing campaigns. If you wait until the warm weather is already here, it will be far too late to kick your marketing campaigns into high gear. But if you lay the groundwork now, you'll stay at the top of someone's mind all throughout the season. Then, when they ARE looking for a landscaping business to help make their lawn warm-weather ready, you'll have exponentially increased the chances that the partner they seek out will ...

Seasonal Marketing for Landscapers: Swing Into Spring image

How Food and Meal Delivery Startups Can Gain and Retain Customers image

For food and meal delivery startups, gaining new customers is only one small part of a much larger story. Equally important is your ability to retain those customers - meaning that you've successfully created an experience they just aren't going to be able to get anywhere else. With that in mind, there are a number of essential ways in which direct mail and collateral like plastic postcards allow you to accomplish precisely that - all in a far easier way than you're likely expecting. Creating a More Personal Experience With Direct Mail Even though your business model exists largely on the Internet, that DOESN'T mean that direct mail can't be used to your advantage. You can easily use direct mail collateral like ...

3 Fail-Proof Seasonal Marketing Tips for HVAC Businesses image

Are you the owner of an HVAC business who would love to know how to set yourself up for success in the off-season? Then look no further, because we have a solution that will absolutely knock your socks off! Yep! You heard that right. And the best part is you won't have to lift a finger to do it. Want to know the secret? Then keep reading, and we will give you three tips for off-season success and the one thing you can do that will set you up for success without ever having to lift a finger. Three Fail-Proof Seasonal Marketing Tips for HVAC Businesses 1. Offer Complementary Services You should always offer complementary services. For example: Vent cleaning, sanitizing, and purification services before turning the heater ...

The Art of Pest Control Marketing: Success is Just a Plastic Postcard Away image

As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it - that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world. Thankfully, growing your pest control business via the right type of marketing campaign isn't necessarily as difficult as you might think it's going to be. You just need to keep a few key things in mind. Taking Your Pest Control Marketing to the Next Level When it comes to your pest control marketing, nothing is more ...

How Food Delivery Companies Can Use Direct Mail to Drive Traffic image

In an era where nearly the entirety of the food delivery relationship between a restaurant and a customer happens online (meaning that people can order dinner right from their phone via an app like Door Dash or Uber Eats), it's easy to assume that food delivery companies should handle their marketing needs in the exact same way. It's easy... but it's not actually correct. In fact, there are a number of great ways in which food delivery companies can use direct mail to drive traffic to their virtual doorsteps, all of which are more than worth exploring. Direct Mail For Food Delivery Companies: Your Guide For starters, in a world where EVERYONE is using digital marketing, direct mail is by default positioned to ...

Leveraging Direct Mail to Your Carpet Cleaning Business’ Advantage image

When it comes to marketing for your carpet cleaning business, there are a few key things you should always keep in mind. Yes, you should make sure your online presence is up-to-date - meaning make sure your website is filled with beautiful photos of your work and always take advantage of resources like a Google Business listing and review sites like Yelp and Angie's List. However, direct mail is ALSO a powerful opportunity just waiting to be taken advantage of by savvy carpet cleaning businesses... and it's a lot easier to do than you might think. Making the Most Out of Direct Mail for Your Carpet Cleaning Business For the absolute best results, always begin your direct mail marketing campaign in a ...

Maintaining Customer Loyalty and Brand Awareness for Retail Businesses image

Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have - a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again? Obviously, you want the latter - which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, ...

Marketing Strategies for Landscapers image

The warm summer weather is almost upon us yet again, which can mean only one thing: the busy season is about to kick into high gear for landscapers across the country. If you had to make a list of all the things that were difficult about seasonal marketing, timing would be right at the top. As a landscaper, you can't wait until warm weather arrives before you start your next campaign. You need to catch people while they're still only thinking about summer - getting into their heads early so you can stay there from May to August, and beyond. The Art of Seasonal Marketing for Landscapers To make the most out of your direct mail campaign this summer, start by ...

How to Market Pest Control Services for Summer Customers image

Any marketing veteran can tell you that seasonal marketing is every bit as much an art as it is a science. If you're a pest control business, summer is probably your busy season. However, just because summer has yet to arrive doesn't mean that you shouldn't already be ramping up your marketing campaign. If you wait until warm weather finally hits, it'll be far too late - and nearly every other company around you will have beaten you to the jump. Instead, you need to start thinking TODAY about how you're going to best position yourself to reach all those relevant customers when the temperatures finally start to rise outside. That, of course, requires you to keep a few key ...

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