When it comes to marketing for your carpet cleaning business, there are a few key things you should always keep in mind. Yes, you should make sure your online presence is up-to-date – meaning make sure your website is filled with beautiful photos of your work and always take advantage of resources like a Google Business listing and review sites like Yelp and Angie’s List.
However, direct mail is ALSO a powerful opportunity just waiting to be taken advantage of by savvy carpet cleaning businesses… and it’s a lot easier to do than you might think.
Making the Most Out of Direct Mail for Your Carpet Cleaning Business
For the absolute best results, always begin your direct mail marketing campaign in a way that allows you to include enticing offers whenever possible. You could offer to clean two areas in someone’s home for the price of one, for example, or if someone books you to clean two areas they can get a third room free. There could even be a sliding scale discount that increases for additional rooms – the choice is yours!
Likewise, remember that while carpet cleaning is obviously a year-round business, that doesn’t mean you can’t use the best practices of seasonal marketing to your advantage. Use targeted mailing data to reach customers who may have allergies with a “Summer Allergies” cleaning promotion, for example. You could even send out plastic postcards with special discounts to people to help prep for being indoors during those cold winter months of the year.
Along the same lines, be sure to target prospects with large families and/or pets in particular, since these are the types of people who will legitimately NEED your services the most. While you’re at it, don’t be afraid to come right out and ask for existing, satisfied customers to recommend you to their friends and family members. You could send out plastic postcards with two snap-out gift cards, for example, allowing them to redeem one and give one to a friend. Not only can this help dramatically increase your response rate, but it’s also far more likely to get noticed than an email that can easily be deleted without being opened.
Placing door hangers on homes in your service area is also a great way to drum up publicity, and at DynamiCard that’s exactly what we’re prepared to help you do. We offer durable plastic door hangers that include a snap-off gift card offer that can even double as a business card, complete with all of your contact information, for easy reference!
If you’d like to find out more information about how to increase sales and leads for your carpet cleaning business with direct mail marketing, or if you’d just like to speak about your unique situation in a bit more detail, please don’t delay – contact us today.
