In an era where nearly the entirety of the food delivery relationship between a restaurant and a customer happens online (meaning that people can order dinner right from their phone via an app like Door Dash or Uber Eats), it’s easy to assume that food delivery companies should handle their marketing needs in the exact same way.
It’s easy… but it’s not actually correct.
In fact, there are a number of great ways in which food delivery companies can use direct mail to drive traffic to their virtual doorsteps, all of which are more than worth exploring.
Direct Mail For Food Delivery Companies: Your Guide
For starters, in a world where EVERYONE is using digital marketing, direct mail is by default positioned to create an incredible competitive advantage. Plastic postcards for example are not only responsive, but they can also be highly personalized. They can be a great informational tool to explain the ordering process, and can even list out popular restaurants that some prospects may not have realized they could order from in the first place.
People are used to getting emails with promo codes from food delivery companies… and unfortunately, those emails are VERY easy to ignore, get filtered to a “promotions” folder, or get deleted without even being read. Direct mail collateral is more unique and intimate, however, and make absolutely no mistake about it: for a lot of people, that means all the difference in the world.
Likewise, if you include a QR code or an online code for a special offer redemption, you can begin a relationship with someone in the “real world” and carry it through onto the Internet, or your app, where the rest of your service lies. From that perspective, it’s a great way to gently usher someone from one end of the sales funnel to the other.
Likewise, if you use targeted mailing best practices to mail your CURRENT customers more specific offers, you can also take the opportunity to offer them incentives for referring friends and family members. You could use a unique discount code in which both parties get rewarded whenever someone new signs up for an account, thus driving traffic (and ultimately revenue) even further.
If you’d like to find out more information about how food delivery companies can use direct mail to drive traffic, or if you have any additional questions that you’d just like to discuss with a knowledgeable expert in a bit more detail, please don’t delay – contact us today.
