Part of your success as a marketer has less to do with your ability to attract high volumes of customers and is more about getting the attention of the right kinds of customers. Loyal customers, to be more precise, are the bread and butter of any business. What would you rather have – a steady stream of one-time buyers who make a purchase and then never return, or a small but loyal army of passionate brand advocates who come back again and again?
Obviously, you want the latter – which is absolutely where your direct mail efforts come in handy for your retail business. If you truly want to leverage collateral like direct mail postcards to maintain customer loyalty and brand awareness, there are a few key things you’ll want to keep in mind.
Unlocking More Loyal Customers: Breaking Things Down
If you want to both build brand awareness AND increase customer loyalty, creating a loyalty program for your business via direct mail collateral like plastic postcards would absolutely be the way to do it.
When people think of loyalty programs, they often think of the classic example of “For every X dollars you spend, you get a coupon for Y dollars in return.” This tactic is particularly common among “big box” retail businesses in particular because it’s so straightforward. That’s great… but there’s no reason why you can’t make that even more effective.
Consider sending out a plastic postcard to your existing satisfied customers offering a promotion, not in exchange for a purchase, but for a referral. Perhaps you could send someone a coupon for 15% off their next order for every friend, family member or loved one they convince to sign up for an account. In that example, not only do you get to reward an existing customer and make them even more loyal, but you’re also tapping directly into the people THEY know to generate new leads for your retail business. It’s a situation where absolutely everyone wins, and one that also significantly strengthens the power and reach of your brand in the long run.
If you have any additional questions about maintaining customer loyalty for your retail business through better brand awareness, or if you’re just eager to learn more about how direct mail collateral like plastic postcards can help take your marketing efforts to the next level, please don’t delay – contact us today.
