As the owner and operator of a pest control business, you offer a far more specific service than most. You have a very particular set of skills and nobody does what you do quite like how you do it – that is ABSOLUTELY the idea that needs to be at the heart of every piece of direct mail marketing collateral you send out into the world.

Thankfully, growing your pest control business via the right type of marketing campaign isn’t necessarily as difficult as you might think it’s going to be. You just need to keep a few key things in mind.

Taking Your Pest Control Marketing to the Next Level

When it comes to your pest control marketing, nothing is more important than the message you’re trying to convey. Everyone deals with pests – particularly during the warm summer months of the year. Instead of coming right out and selling your services, try to begin with selling your most important asset of all: empathy.

Let people know that you understand what they’re going through. That you know exactly why pests are so irritating. Use targeted mailing to send collateral like plastic postcards to people who may be new to the area and who might not know what specific types of bugs or other insects may soon find a way inside their homes.

Any opportunity that you have to speak to someone’s pain points in a specific, sympathetic way is an opportunity you absolutely need to take advantage of.

Finally, don’t be afraid to come right out and ask for referrals – again, pests are a problem that many, many people deal with. You could consider starting a promotion where existing, satisfied customers get a certain percentage off their next service if they refer someone new, for example. That’s a great way to turn one happy customer into two or more – thus guaranteeing a prosperous level of growth all year long.

Likewise, don’t forget about the best practices of seasonal marketing – namely that you should be sending out direct mail collateral BEFORE people actually need your services. Send someone a plastic postcard during the final months of winter, for example, long before any pests even think about creeping their way indoors. Then, when someone DOES have a problem, your brand is at the forefront of their mind – and your phone number is easily accessible, too.

If you’d like to find out more information about how you can use direct mail techniques to effectively grow your pest control business, or if you have any additional questions about seasonal marketing that you’d like to discuss with someone in a bit more detail, please don’t delaycontact us today.

Share with your network!