Any marketing veteran can tell you that seasonal marketing is every bit as much an art as it is a science. If you’re a pest control business, summer is probably your busy season. However, just because summer has yet to arrive doesn’t mean that you shouldn’t already be ramping up your marketing campaign. If you wait until warm weather finally hits, it’ll be far too late – and nearly every other company around you will have beaten you to the jump.
Instead, you need to start thinking TODAY about how you’re going to best position yourself to reach all those relevant customers when the temperatures finally start to rise outside. That, of course, requires you to keep a few key things in mind.
Seasonal, Summer Marketing Best Practices
By far, one of the most efficient ways to boost your pest control marketing efforts ahead of that warm summer weather is to embrace the potential of a referral bonus program with open arms. You’re already lucky in that you’re helping to solve a problem that nearly everybody has – nobody likes it when bugs and other pests invade their home and they’re always willing to turn to experts to put a stop to it.
No doubt, you’ve performed this service for countless satisfied customers before. Instead of only marketing to new people, return to those you’ve already helped and offer a referral bonus if they tell their friends and loved ones about you. You could offer this existing customer a free inspection or related service, for example, for every one of their companions that makes an appointment or gives you a call.
But again – you need to start reaching out to these people as soon as you can in order to stay on the forefront of their mind where you belong. When pest problems do start to rear their ugly heads, time is going to be of the essence. This is an urgent problem for most people and if you haven’t reached out to someone in a year, there’s no guarantee that you’re going to be the first pest control name that they think of.
If you’d like to find out more information about how to make the most of your pest control efforts for warm summer weather, or if you’re just curious about how we can help take your direct mail campaigns to the next level, please don’t delay – contact us today.
