Tags Archivesdirect mail

Delivery Reports are NOT Analytics: For Success, You Need to Go Deeper image

There's a common misconception among a lot of day marketers out there that involves not only what direct marketing performance tracking is, but what it can ultimately do for you when applied properly. A lot of people are under the assumption that delivery reports are themselves a critical part of tracking and analytics, at least for marketing purposes. While this is certainly true to a certain extent, in that you need to make sure your direct mail postcards are actually getting to the right place, it's just one incredibly small part of a much larger story. You Need to Be Willing to Dive Deeper Than Ever This level of delivery reporting and mail tracking is exactly that - a cursory glance. ...

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Unique/Hard to Find Prospects = Opportunity – Less Competition image

The fact of the matter is that 40% of your campaign's ultimate success all comes down to who you choose to contact. This is why hard to find and/or unique mailing lists are ultimately so important. Yes, they can be a battle to obtain - but rest assured, that's one battle you're going to win. They're an opportunity hiding in plain sight, as they mean less competition and a higher chance of success for you and your brand. The Power of a Targeted Mailing List At DynamiCard, we have a wide range of different data selection options available for you to choose from depending on your needs - all of which are designed to help you reach your best prospects with more accuracy and ...

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Can you Measure it? Size Matters! image

Oftentimes direct mail marketing can feel like you're trying to find your way across a room that you've never been in with the lights out - you know where you need to be, but you have no idea how you're going to get there... or what obstacles you're going to face along the way. But it certainly doesn't have to. At least, not anymore. Think about it like this: if you can't actually measure your marketing and promotional efforts on an ongoing basis, how do you know that they're successful? How do you know what people are responding to and what they aren't? How do you know that you're being as captivating as you think you are and that you're not ...

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Results Marketing for Direct Mail image

Shotgun Marketing Doesn't Work

At its core, shotgun marketing is the idea that your campaigns - and by association, the collateral you create - should target the largest potential audience that it possibly can. It essentially turns marketing into a numbers game - the more people you reach with your message, the more people you'll find who are receptive to that message. Right? Wrong!  Results talk and bull#%$~ walks! When it comes to direct mail, only planning and research PRIOR to executing your campaign will be able to generate the results that you're after.  Next, use analytics to drive targeted campaigns and build a bulletproof list which performs. It All Begins With a Marketing Plan For the absolute best results with your direct mail campaigns, planning needs ...

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Ad Agency Innovation is More Print-Based Than You Realize image

Any ad agency professional will tell you that innovation is always one of their top priorities. Those that don't - who keep pumping out the same stock collateral time and again - often struggle to offer creative and effective marketing programs and vehicles to their own clients. Because being creative is one thing - actually driving the results that your clients need is something else entirely. These days, both traditional AND digital media agencies often forget about marketing vehicles that perform just as well (or in many cases, better) than many that exist exclusively in the digital world. This is why, if you really want to innovate in terms of ad agency success, you need to look to materials like ...

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Why Choose DynamiCard? Simple Answer = ROI image

Not All Companies Can Offer The Same Services.  DynamiCard Delivers Analytics / ROI Focused Optimization. FIRST TO MARKET! We are one of the FIRST companies in the business. REAL-TIME TRACKING! We track profitability, trends and even new customers by way of our real-time response tracking dashboard. HIGH CAPACITY! We've got manufacturing hubs around the country, meaning that we can offer the best pricing and can handle large jobs. PERFORMANCE TRACKING! You'll ALWAYS know when your mail arrives thanks to our outbound in home performance tracking. BUILD A GREAT MARKETING DATABASE! DynamiCard builds a valuable database of customers as we work together, offering you an unparalleled level of discrete customer capture. DATA ANALYTICS! With our comprehensive data analytics, you finally ...

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Who Do You Want to Invite to Your Party? image

If you were to throw a dinner party at your home, would you invite the entire town? Probably not! More likely you would carefully select your guest list to make sure the best possible event. So why is it that so many business owners invest thousands of dollars in marketing, without carefully selecting who is invited to ensure the best possible outcome? There are a few reasons that come to mind. Most advertising opportunities solicited to them do not offer the ability to target. They do not have the experience and understanding of advertising to know about how to target. And last but not least, they are so price conscientious (As opposed to ROI focused) that they have never been ...

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Guess What is More Local and More Effective Than Online Advertising image

The web is incredibly important in marketing today. People are using resources online to find local businesses and look up reviews. It's very important to have the right business infrastructure on the web so that when someone does a local search, your website will be on the map and ready to deliver the information they're looking for.  However, is it worth it to go a step further, spending a fortune on search engine optimization or keyword-based ads?  You might be better off aiming your advertising dollars straight at your local market by using direct mail. Let's take a look at some of the advantages and disadvantages of direct mail marketing and online marketing.  Web-Based Advertising Has Some Major Disadvantages = ...

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Call for a FREE Marketing Consultation:

☎ 800.928.7670

Hours of Operation: Monday – Friday 7:30am – 4:30pm PST
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