At this point, the direct mail statistics are overwhelmingly clear: not only is direct mail alive and well, but it’s probably more powerful now than it’s ever been in the past. But did you know that you can actually use these direct mail efforts to strengthen and empower the work you’re doing through digital channels? Not only is that true – it’s also a whole lot easier to pull off than you might think.

If you really want to get the most bang for your buck and increase your response rates exponentially, there are just a few simple things that you’ll want to keep in mind.

Sometimes Two Really IS Better Than One

Maybe the biggest benefit of cross-media marketing is that the simple act of combining elements like direct mail marketing services, email and social media gives you a chance at a significantly better response rate than any one of these techniques could accomplish on their own.

When you use identical geographic data for both your direct mail and your digital marketing, you’re essentially allowing one to feed into the other. You already know who these people are and what, specifically, they’re interested in – at that point, your goal becomes to get the right message in front of them at exactly the right time. When you give them more options regarding how they can engage with your brand – either in the form of digital advertising techniques like social media or more traditional paper-based collateral – you’ll see an almost immediate jump in your direct mail response rate that you probably wouldn’t have been able to accomplish through other means.

Likewise, opening up your efforts like this also gives you a chance to further experiment with direct mail analytics (like our own DynamiScan) in a way that can help strengthen, improve and optimize your future campaigns across the board. At that point, you don’t have to worry about your direct mail ROI any longer – it’ll quickly begin to generate its own momentum to the point where it more or less takes care of itself.

If you’d like to find out more information about how to get more bang for your buck by combining direct mail and digital marketing efforts, or if you’d just like to learn more about what we can do for your own campaigns moving forward, please don’t delay – contact us today.

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