Though it may still seem somewhat hard to believe, it DOES look like things are finally beginning to wind down in terms of COVID-19. Lock down orders are being lifted and states are opening up by the day, which means that soon people are going to start trying to return to their “normal” lives as best as possible.

This, of course, means that they’re going to be looking into a lot of those services they may have overlooked during quarantine – with pest control services being at the top of that list. Therefore, if you truly want to gain new clients via your pest control marketing strategy once COVID-19 has finally left us behind, there are a few critical things you’ll need to remember.

Your Pest Control Coming Out Stronger After COVID-19

By far, the most important thing you can do to gain new clients for your pest control services following COVID-19 involves using what you already know about your existing ones to your advantage. Remember that a problem rarely affects just one home or business – it usually impacts an entire area. Therefore, use targeted mailing to reach out to people who are located near your existing clients to let them know what issues you’ve seen and what solutions you have utilized to put a stop to them permanently.

Another important thing to remember is that you shouldn’t just pretend COVID-19 never happened in terms of your marketing strategy. On the contrary, you need to lean directly into it and show people how well your particular business has been able to adapt.

Pest control services require someone to literally come into a client’s house or place of business – something that hasn’t actually happened for months on end. Therefore, people are going to be wondering about what additional safety measures your pest control services business is taking, for example, to avoid getting people sick. You can use marketing collateral such as direct mail postcards to come right out and provide the answers in a proactive way – all while outlining new measures you may be implementing like online payment and electronic forms, touchless services and much, much more.

If you’d like to find out even more about what you should do to gain new clients for your pest control services in the post-COVID era, or if you’d just like to find out more helpful tips and tricks about direct mail marketing that you can use to your advantage, please don’t delaycontact us today.

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