While it’s absolutely true that the world is still firmly gripped in the ongoing COVID-19 pandemic, it’s equally true that one day soon this will all be behind us. People and businesses are already starting to return to “normal” once again – or at least, as “normal” as the brave new world we’re now in will allow.

This only means that it’s more important than ever for brands to create exceptional, unforgettable experiences with their target customers. By far, direct mail marketing is one of the best ways to accomplish exactly that.

The Bright Future of Direct Mail: An Overview

With everyone being at home for such an extended period of time, it’s clear that saying that we’re all going through something of a “digital overload” may actually be an understatement.

People were already being bombarded from all angles by more information than ever – then, when COVID-19 happened, so many businesses kicked up their digital marketing efforts to an enormous degree.

It’s gotten to the point where email marketing and digital marketing in particular have essentially become over-saturated. They’re easier to ignore than they have been up to this point, which presents a challenge for people trying to connect with those who they’ve dedicated themselves to serving.

Therefore, marketing collateral like direct mail postcards aren’t just a great way to improve your response rate – they’re a way to get people to pay attention to what you have to say once again.

Not only that, but direct mail is and has always been seen as far more trustworthy than a lot of the digital alternatives out there. Trust is something you’re going to need to especially focus on in this COVID climate, as people want to know first and foremost that you’re acting with their own best interests at heart.

They want to know that you’re taking steps to protect them and that you actually care about the health and well-being of the communities you operate in. Even going beyond the fact that direct mail marketing has always ushered in a far greater response than its digital counterparts, with direct mail postcards in particular having an average 12% response rate.  This ensures that your marketing message is received loud and clear since people are naturally more receptive to tangible materials they can hold in their hands.

If you’d like to find out more information about the raw power of direct mail marketing in the COVID era, or if you just have any additional questions that you’d like to go over with someone in a bit more detail, please don’t delay – contact us today.

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